Insurance Bureau of Canada supports cellphone ban: IBC employees across Canada to comply immediately

    TORONTO, Oct. 28 /CNW/ - Insurance Bureau of Canada (IBC) today commended
the Ontario government for taking action on the serious road safety issue of
distracted driving.
    Don Forgeron, Vice-President, Ontario, IBC said: "IBC agrees with
Transportation Minister Jim Bradley on the total ban on the use of all
hand-held communications devices while driving."
    He added: "To show our support, IBC employees will begin to comply with
the legislation immediately rather than wait until it becomes law. Further,
the restriction will apply to employees all across the country, not just
    IBC has been at the forefront of this issue for the past three years,
promoting awareness of the dangers of distracted driving through research, ad
campaigns, and community outreach featuring the D.U.M.B. Car (Distractions
Undermining Motorist Behaviour).
    Forgeron added: "Legislation is most effective when there is a public
acceptance of it. We have made great strides over the past three years in
changing attitudes about driver distraction, but these efforts must continue.
IBC is hopeful that the government of Ontario will follow this legislation
with its own campaign to raise awareness on driver distraction generally,
including safe and responsible hands-free cell phone use while driving.
    Research has found that distraction is a factor in as many as eight out
of every 10 collisions. Using a hand-held communication device - whether for
the purpose of talking, texting or internet surfing - is one of the most
common driver distractions on our roads today.
    These activities are particularly dangerous because they can
simultaneously distract a driver visually (eyes off the road), cognitively
(mind off the road) and physically (hands off the wheel).
    Over the next few weeks, IBC will be reviewing the proposed legislation
in greater detail, and will be following its progress closely.

    Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its member
companies represent nearly 95% of the property and casualty (P&C) insurance
market in Canada. The P&C insurance industry employs over 108,000 Canadians,
pays more than $6 billion in taxes to the federal and provincial governments,
and has a total premium base of $36 billion.

For further information:

For further information: James Geuzebroek, (416) 362-2031 ext. 4364

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