Inspiring the Next Generation of Canadian Hockey Players:

    Scotiabank proudly announces sponsorship of NHL Alumni Association

    TORONTO, Sept. 10 /CNW/ - Scotiabank and the NHL Alumni Association today
announced a new sponsorship, through which Scotiabank becomes the Official
Bank of the NHL Alumni Association. This sponsorship formalizes a partnership
that will result in new ways to promote the game of hockey and bring exciting
opportunities to Canadian fans.
    "There are thousands of families in communities across Canada who live
the hockey experience every day," said John Doig, Scotiabank Senior
Vice-President, Domestic Marketing. "As the Official Bank of the NHL Alumni
Association, working with hockey's greatest legends, we will look for
opportunities to bring unique experiences to hockey fans across Canada. We're
thrilled to be working with the NHL Alumni Association and its members."
    Today's announcement builds on the relationship between the NHL Alumni
Association and Scotiabank. Scotiabank was a presenting sponsor of the
Baycrest International Pro Am Hockey Tournament and NHL Alumni Association
Executive Director served as a judge for Scotiabank's national "Build Stanley"
contest in 2008. Future initiatives will be announced as they are finalized.
Details can be found at
    "We have worked with Scotiabank on some exciting and innovative projects
that promote this great game and give back to our communities," said 
Mark Napier, Executive Director, NHL Alumni Association. "Our members have a
great depth of experience and skill to draw on and we can bring this expertise
to our work with Scotiabank. We appreciate their support and look forward to
ongoing collaboration to promote this great game."
    Today's announcement comes the day before the NHL Alumni Awards Gala
Dinner, presented by Scotiabank, being held at Toronto's Westin Harbour Castle
on September 11. Awards at the event include:

    -   The NHL Alumni 'Man of the Year' award, to Bobby Hull to recognize
        his ongoing commitment to the game at all levels through his
        continued commitment in community and charitable causes
    -   The Keith McCreary '7th Man Award,' to Dr. Brian Shaw to recognize
        his behind the scenes contribution to the sport. This Award is named
        in honor and memory of Keith McCreary, Chairman of the NHL Alumni
        Association who passed away December 9, 2003.
    -   The Ace Bailey 'Award of Courage,' to the late 1st Lt. Derek Hines.
        The NHL Alumni recognizes this year's recipient from the US Military
        who has shown exceptional courage and determination in life and for
        our country. This Award is named in honor and memory of Garnet "Ace"
        Bailey, a former NHL'er who died in the September 11 tragedy.

    The Gala will also launch the NHL Alumni Signature Wine Series(TM) in
support of various charities including the NHL Alumni Association's "Hockey's
Greatest Family Fund," which supports former players in need.

    Scotiabank's support of hockey dates back to the days of the banker
leagues professional hockey that predate the NHL. In addition to becoming the
Official Bank of National Hockey League, National Hockey League Players
Association in Canada, and the Canadian Women's Hockey League, Scotiabank
currently has partnerships with the Calgary Flames and with the Ottawa
Senators whose home arena is Scotiabank Place. Scotiabank also partners with
CBC's Hockey Night in Canada to sponsor its pre-game show, Scotiabank Hockey
Tonight, and the Scotiabank Hockey Tonight Kids segment.

    Scotiabank is committed to supporting the communities in which we live
and work, both in Canada and abroad. Recognized as a leader internationally
and among Canadian corporations for its charitable donations and philanthropic
activities, in 2007 the Bank provided more than $43 million in sponsorships
and donations to a variety of projects and initiatives, primarily in the areas
of healthcare, education, social services and arts and culture. Visit
Scotiabank at, and Scotia Hockey at

For further information:

For further information: Media Contacts: Ann DeRabbie, Scotiabank Public
Affairs, or (416) 933-1344; Wendy McCreary,
Alumni Relations Manager, NHL Alumni Association,
or (416) 798-2586 ext 27

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