Inspiring customers on their terms: New Allstate Insurance Agency opens for business in Mississauga

    Strengthening relationships with consumers, one customer at a time

    MISSISSAUGA, ON, Jan. 20 /CNW/ - Today, Chris Kiah, President & CEO,
Christianne Dostie, Executive Vice President and Tim Currie, Assistant Vice
President, Allstate Canada, joined Sheldon Leiba, President & CEO, Mississauga
Board of Trade, and Frank Dale, Councillor, City of Mississauga, for the
official grand opening of a new Allstate Insurance Agency in Mississauga.
Earlier today, the Allstate officials opened another new Agency in
Mississauga, as well as one in Markham.
    In 2007, Allstate announced that it was going to enhance its agent
distribution model in order to better respond to customer expectations and to
the demands of an evolving marketplace and introduced the new Allstate
Insurance Agency.
    "For over 50 years, Allstate has built a reputation on having a personal
relationship with its customers," said Dostie. With the evolution to our new
Allstate Insurance Agency model, we will strengthen that reputation and be
more responsive to what consumers want when they want it."
    The new Allstate Insurance Agency creates a consistent delivery model by
providing consumers with access to a team of experienced and knowledgeable
Allstate agents who will each be accountable for managing specific aspects of
a customer's needs. In each Agency there will be:

    -   An Allstate Agent who will create and develop the relationship at new
    -   An Allstate Agent who will expand the relationship by identifying
        additional features to meet changing and evolving insurance needs;
    -   An Allstate Agent who will strengthen the relationship at renewal
        time and provide customer service and support.

    Vince De Angelis, Agency Manager for the Mississauga Centre location,
explains: "The Neighbourhood Office model served the company well for many
years. Many agents excelled in that environment. However, the need to change
the model was a function of how best to respond to the ever-changing
marketplace we compete in. Gone are those less visible locations. Instead the
company has built new offices, conveniently located in more visable parts of
the city. Mississauga Centre is one such location. The change brings to life
the meaning of the slogan "You're in Good Hands". Already I have seen the
potential of this format in staff interactions with clients. From greeting
them at the door, to walking the client back to the appropriate workstation,
staff has embraced this new world. And from the reaction of many of those that
have come in, our clients are pleased with it as well!"
    By the end of 2008, there were 80 new Allstate Insurance Agencies open
for business in Nova Scotia, New Brunswick, Quebec, Ontario and Alberta. Upon
completion there will be 93 new Agencies in Canada, including 3 in Mississauga
and 54 across Ontario.
    "Consumers in Ontario and across Canada are going to notice a difference
with how we do business in the new Allstate Insurance Agency. Consumers told
us what they are looking for and what they want from an insurance company and
we listened," Dostie added.

    Allstate Insurance Company of Canada produces and distributes home and
auto insurance products right across Canada. The "Good Hands Network" enables
consumers to contact Allstate through one of our over 500 exclusive
community-based agents, directly on-line at, and through the
Customer Contact Centre at 1-800-ALLSTATE.

For further information:

For further information: Darcy Bonner, Corporate Relations, (905)

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