Inspiring a New Generation of Mothers & Their Children

    A unique publication bridging the media gap for modern urban mothers

    TORONTO, May 8 /CNW/ - The inaugural edition of MUM Magazine is here at
last to bridge the information gap for all mothers struggling to raise happy,
well adjusted children in an information age and world environment, that is
often at odds with just that. It even includes the often forgotten but simple
concept that happy MUMs make happy children.
    Fortunately, there seems to be a new delight inspired by MUM that will
help us redefine motherhood. Mothers are bidding farewell and no longer being
held ransom by the familiar villains of sacrifice, lies and guilt. MUM
Magazine is a direct reflection of that and is committed to inspiring a
generation of honest parenting.
    Launched by Toronto entrepreneur Andrea DelZotto Hetherington, this
publication will fill the media gap for mums. Fill the gap between the world
"as we live it and the world as we dreamed it." While the online world has
taken heed, print media has not yet grasped this phenomenon.
    After the birth of her first son, DelZotto Hetherington longed to stay in
the maternity ward. She feared that once she left, her maternal instinct would
fail to show up. She was overwhelmed, insecure and simply forgetting to
breathe. Finally she discovered her own way and learned that different doesn't
mean worse or better. It simply means different. She threw away her scorecard
and stopped trying to meet the dictates of "perfect motherhood." By letting
her walls down, she convinced other mothers to do the same and quietly
observed a domino effect. Thus, the birth of MUM.
    "It's crucial to remember that the best thing in the world you can
actually give your children is a happy mother," Andrea urges. "Children need
interesting mothers and finally, we're discovering ways to express our
personalities and passions. Each one of us was someone before we had
children." MUM will stand out from the crowd by being fresh, insightful and
never judgmental, in a sincere effort to inspire honest parenting. It's about

    About MUM Magazine

    MUM Magazine is a Toronto-based publication dedicated for today's modern
urban mom (as well as Aunts, Grandmas, Moms-to-be and all those dedicated
toward inspiring honest parenting). The content, including spirited editorial,
culpable confessions and expert insight will provide a genuine perspective on
health, well being, fashion and everyday living with an emphasis on Canadian
content. With content that boasts to be as clever as the MUMs it caters to and
advertising that echoes the same genuine spirit, it is relevant, authentic and
reflective of the realities of everyday lives. The delivery is harmonized with
a style MUMs hunger for - concise, current and creative. Coupled with an
online presence, MUM will feature a social component allowing parents to
connect and share their trials and tribulations, creating an additional
environment of support and encouragement.

For further information:

For further information: Andrea DelZotto Hetherington,,
(647) 345-2362,

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