Insights into business ideas that worked to be revealed at CMA Forum

    TORONTO, Jan. 10 /CNW/ - Insightful, impactful and inspirational: The
Canadian Marketing Association's 2008 Business of Ideas Forum will feature
prominent business leaders who have turned their ideas into new brand
strategies that resonate with consumers throughout Canada and around the

    Speakers at the forum, being held on Tuesday, February 12, 2008 at
Toronto's Arcadian Court, include:

    -   Chip Wilson, Founder, lululemon athletica on how cultural change
        created the Super Girl movement.
    -   Tim Penner, President, Procter & Gamble Canada on keeping up with the
        relentless demand for innovation.
    -   Galen G. Weston, Executive Chairman, Loblaw Companies Ltd. on
        creating opportunity in a world of rapid change, retail giants and
        consumer control.
    -   Jim Little, Chief Brand and Communications Officer, RBC on realizing
        your brand's potential, through an idea evolution - or revolution.
    -   Tony Gagliano, Executive Chairman and CEO, St. Joseph Communications
        and Co-chair, LuminaTO on what it took to put the Toronto art scene
        on the global stage.

    For more details, visit

    With more than 800 corporate members, the Canadian Marketing Association
(CMA) is the largest marketing association embracing Canada's major business
sectors and all marketing disciplines, channels and technologies. CMA is the
marketing community's leading advocate on the key public policy issues
affecting both consumer and business-to-business marketers. As well, the
Association is the principal provider of knowledge, marketing intelligence and
professional development opportunities for marketers; and catalyst for
networking and business opportunities within the marketing community.

For further information:

For further information: Ed Cartwright, Senior Director, Communications,
Tel: (416) 644-3760, e-mail:

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