'Insight Into Canada' Tour Starts Month-Long Journey To Document Environmental Initiatives from Coast to Coast

    Journalists Driving Across the Country to Check Canada's 'Environmental

    VICTORIA, April 21 /CNW/ - On the eve of Earth Day, a new 2010 Honda
Insight EX hybrid car, designated "Insight Canada 1" - the very first Insight
registered in Canada, departed from Trans-Canada Highway Mile Marker Zero in
Victoria en route across Canada in search of environmental initiatives that
will be reported on daily. The reports, including photos, video and a
'narrative' by the Insight Canada 1 car, will be posted on a special website -
    Journalists from across the country will drive a total of 23 separate
legs during the month-long "Insight Into Canada" journey that ends May 22 at
Trans-Canada Highway Mile Marker Zero in St. John's, Nfld. On each leg, the
journalists will be checking the "environmental pulse" of Canadians, visiting
earth-friendly locations and inspirational people who are doing their share to
lessen our country's carbon footprint, reduce energy use or improve recycling
    "We're excited to be able to document and celebrate the numerous
environmental initiatives and achievements by Canadians from coast to coast,"
said Jerry Chenkin, executive vice president of Honda Canada Inc. "The more
that Canadians understand the environmental issues we are facing as well as
the numerous things that can be done to reduce our impact on the environment,
the more we can ensure blue skies for our children.
    "Concern for the environment is not new for Honda. In fact, it was about
40 year ago - long before most people were even remotely aware of
environmental issues - when a group of concerned Honda engineers set a goal to
develop technologies that would help preserve 'Blue Skies for our Children',"
said Mr. Chenkin. "Their vision was to protect our environment and ensure a
sustainable future for personal mobility. This has been a hallmark of Honda's
dedication and the products we have produced over the years.
    "We can't think of a better vehicle to make this celebratory
cross-country venture than the new Honda Insight, which is Canada's most
affordable hybrid vehicle that incorporates a full complement of safety
features and fun-to-drive character. In addition to excellent fuel efficiency
and low emissions, Insight also incorporates a full complement of safety
features and fun-to-drive character. Besides making sound environmental sense
with higher fuel efficiency and lower emissions, the affordable Insight has
brought us to an era where hybrid technology also makes financial sense for a
broader range of Canadians."
    The all-new Honda Insight hybrid 5-passenger hatchback goes on sale on
Earth Day, April 22, with a manufacturer's suggested retail price (MSRP) of
$23,900 for the Insight LX. A premium version - Insight EX - is available with
an MSRP of $27,500, and adds Honda's Satellite-Linked Navigation System with
Bilingual Voice Recognition; Vehicle Stability Assist(TM) (VSA(R));
Bluetooth(R) HandsFreeLink(R); special alloy wheels; steering wheel-mounted
paddle shifters; an upgraded audio system; and more.
    The distinctively styled, 5-passenger dedicated hybrid vehicle is powered
by an Integrated Motor Assist(TM) (IMA(TM)) system comprised of a 1.3-litre
i-VTEC(R) gasoline engine and a 10-kilowatt electric motor that together
contribute to a Transport Canada fuel economy rating of 4.8 L/100 km (city)
and 4.5 L/100 km (highway) and ultra-low emissions.
    The Insight introduces Honda's Ecological Drive Assist System (Eco
Assist(TM)) to help drivers achieve improved real-world fuel economy. Eco
Assist(TM) is a feature designed to help drivers optimize fuel efficiency for
their given set of driving conditions. Pressing a dash-mounted ECON button
further enhances the efficiency of multiple vehicle systems, including
throttle control, CVT operation, idle-stop duration, air conditioning and
cruise-control operation.
    Eco Assist(TM) also provides feedback to the driver about his or her
driving style via a 3D-appearing background within the speedometer. The
background changes colours from blue to green to reflect how efficiently or
inefficiently the driver is accelerating or braking. The driver's results are
continuously tracked as fuel economy ratings are shown per drive cycle and on
a lifetime basis in the form of plant-leaf graphics that appear in the
Multi-Information Display (MID). Up to five leaves can be 'earned' as the
driver demonstrates a fuel-efficient driving style.
    A full complement of standard safety features on all Insights include
dual-stage, dual-threshold front airbags; front-side airbags with a
passenger-side Occupant Position Detection System (OPDS); side-curtain airbag
system; anti-lock brakes with electronic brake distribution (EBD); driver's
and front-passenger's active head restraints; and a front body designed to
mitigate pedestrian injuries. Insight also features Honda's Advanced
Compatibility Engineering (ACE(TM)) body structure, which provides improved
frontal-crash compatibility between vehicles of differing size and ride

    Honda Canada, now in its 40th year of operation in Canada, manufactures
the Honda Civic sedan and coupe, and the Acura CSX and MDX at its two plants
in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its
engine plant adjacent to the Honda manufacturing facilities.

    NOTE TO EDITORS: Any media interested in driving a leg on the
cross-country tour or meeting with the journalists driving 'Insight Canada 1'
should contact the event organizer Garry Sowerby at 902-452-3177 or

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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