'Insight Into Canada' Tour Shifts Into High Gear In Last Third of Cross-Country Tour Highlighting Environmental Initiatives

    Auto Journalist Achieves 3.8 L/100km (74 mpg) on 218-Kilometre Drive
    Between Parliament Hill and Montreal's Biosphere

    MONTREAL, May 12 /CNW/ - In its last third of a cross-country tour, the
"Insight Into Canada" tour left Parliament Hill Monday morning, May 11, en
route to Montreal's biosphere. On April 21, during Earth Week, a 2010 Honda
Insight EX hybrid car - designated "Insight Canada 1" as the first Insight to
be registered in Canada - departed from Trans-Canada Highway Mile Marker Zero
in Victoria to be driven across Canada by journalists in search of
environmental initiatives that are being reported on and updated daily. The
reports feature a 'narrative' by the Insight Canada 1 car posted on a special
website - www.insightintocanada.ca.
    Journalists from across the country are driving a total of two dozen
separate legs during the month-long "Insight Into Canada" journey that ends
May 22 at Trans-Canada Highway Mile Marker Zero in St. John's, Nfld. On each
leg, the journalists are checking the "environmental pulse" of Canadians,
visiting environmental locations and inspirational people who are trying to
lessen our country's carbon footprint, reduce energy use or improve recycling
    Saluting a group of school children on Vancouver Island who saved a marsh
from destruction, visiting an off-the-grid eco village in Craik, Saskatchewan,
and learning about the environmental student outreach of Earth Rangers and the
energy-saving aspects of its LEED-gold certified headquarters at the Kortright
Consevation Area in Woodbridge, ON, are just a few of the things keeping
journalists busy on various legs of the journey as they check the
"environmental pulse" of Canadians.
    Ottawa journalist Paul Williams, who writes for CanadianDriver.com,
achieved a fuel economy average of 3.8 L/100km (74 mpg) with a full tank of
gasoline, starting at Parliament Hill and ending at Montreal's Biosphere.
    "I drove at or near the speed limit," Mr. Williams said, "but looked for
every opportunity to cruise with power from the electric battery only and the
gasoline engine off. The car's Eco Assist system was very helpful in
optimizing fuel economy." The 218-kilometre drive included both city and
highway driving. The Transport Canada fuel economy rating for the 2010 Honda
Insight is 4.5 L/100km (highway) and 4.8 L/100km (city).
    According to Jerry Chenkin, executive vice president of Honda Canada
Inc., "The Honda Insight - Canada's most affordable hybrid vehicle - is an
ideal vehicle to make this celebratory cross-country venture with its
fuel-efficient hybrid system, full complement of safety features and
fun-to-drive character.
    "Besides making sound environmental sense with higher fuel efficiency and
lower emissions, the affordable Honda Insight allows hybrid technology to make
financial sense for a greater number of Canadians."
    The all-new Honda Insight hybrid 5-passenger hatchback went on sale on
Earth Day, April 22, with a manufacturer's suggested retail price (MSRP) of
$23,900 for the Insight LX. A premium version - Insight EX - is available with
an MSRP of $27,500, and adds Honda's Satellite-Linked Navigation System with
Bilingual Voice Recognition; Vehicle Stability Assist(TM) (VSA(R));
Bluetooth(R) HandsFreeLink(R); special alloy wheels; steering wheel-mounted
paddle shifters; an upgraded audio system; and more.
    The Insight introduces Honda's Ecological Drive Assist System (Eco
Assist(TM)) to help drivers achieve improved real-world fuel economy. Eco
Assist(TM) is a feature designed to help drivers optimize fuel efficiency for
their given set of driving conditions. Pressing a dash-mounted ECON button
further enhances the efficiency of multiple vehicle systems, including
throttle control, CVT operation, idle-stop duration, air conditioning and
cruise-control operation.
    Eco Assist(TM) also provides feedback to Insight drivers about their
driving style via a 3D-appearing background within the speedometer. The
background changes colours from blue to green to reflect how efficiently or
inefficiently the driver is accelerating or braking.

    Honda Canada, now in its 40th year of operation in Canada, manufactures
the Honda Civic sedan and coupe, and the Acura CSX and MDX at its two plants
in Alliston, Ontario, and produces fuel-efficient 4-cylinder engines at its
engine plant adjacent to the Honda manufacturing facilities.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Richard Jacobs, (416) 543-6593

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