ING DIRECT ranks among the leaders in the Synovate 2008 Best Banking Awards

    TORONTO, Sept. 2 /CNW/ - An independent customer service survey conducted
by market research firm Synovate revealed that Canadians ranked ING DIRECT as
a leader in five of 11 Best Banking Awards categories among the country's
financial institutions.
    Today Synovate released the results of its Customer Service Index (CSI),
a quarterly survey based on 35,000 responses from Canadians regarding their
experiences with financial services companies. Canadians were asked to rate
their actual experience of everything from interest rates and service charges
to excellence covering all forms of personal banking touch points.

    ING DIRECT placed among the leaders across all financial institutions in
the following categories:

    -   Recommend to Friends & Family
    -   Products & Services Excellence
    -   Interest Rates & Service Charges
    -   Online Banking Excellence
    -   Telephone Banking Excellence.

    "We are very pleased to be recognized in these categories," said Peter
Aceto, President and CEO of ING DIRECT. "Excellence and innovation in direct
banking is at the heart of the ING DIRECT brand. It's what guides our work
everyday and what enables us to give the power of saving to all Canadians.
Even more exciting, our clients recognize us as a brand they are likely to
recommend to family and friends and that is one of the best measures we have
to show we are living up to their expectations."
    The Synovate Best Banking Awards is a two-tiered process, one honouring
the Big Five banks and another all financial institutions as a whole. This
year ING DIRECT again represented strong competition for Credit Unions for the
Best Banking Awards across all financial institutions as a whole in several
categories. This marks the third consecutive year that ING DIRECT placed among
the leaders for the Award for Recommend to Friends & Family within all
financial institutions overall.

    About ING DIRECT

    ING DIRECT is Canada's largest direct bank with over 1.5 million clients
and more than $23 billion in total assets. ING DIRECT is giving the power of
saving to all Canadians by offering high-value, simple products such as high
interest savings accounts with no fees or service charges and low rates on
mortgages. ING DIRECT has been operating in Canada since 1997, and since that
time customers have earned more than $3 billion in interest. Customers can
bank with ING DIRECT 24 hours a day, 7 days a week, at or by
calling 1-800 ING DIRECT.

    About Synovate

    Synovate, the market research arm of Aegis Group plc, generates consumer
insights that drive competitive marketing solutions. The network provides
clients with cohesive global support and a comprehensive suite of research
solutions. Synovate employs more than 6,000 staff across 63 countries. More
information on Synovate can be found at

For further information:

For further information: or to arrange an interview, please contact:
Lisa Naccarato, ING DIRECT, Office: (416) 758-5072, Mobile: (416) 885-0348,; Henrietta Sung, Marketing Manager, Synovate Canada,
Office: (416) 964-6262 ext.165, Mobile: (647) 998-6999,

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