Bank's Café concept designed to educate savers and facilitate co-working
TORONTO, April 27 /CNW/ - On the bank's 14th anniversary in Canada, ING
DIRECT is expanding its presence with the grand opening of a brand new,
flagship Café in downtown Toronto. Located at 221 Yonge Street, in a
heritage building that has been fully restored and renovated, the
three-floor, open-concept retail space is the first of its kind in
Toronto, and demonstrates an innovative approach to banking and
educating Canadians about money.
The Café concept is a unique feature of the ING DIRECT brand, and one of
many things that distinguishes it from traditional banks. The Cafés
are designed to empower Canadians to make their own financial
decisions, without line-ups, tellers or pens on ropes, and make banking
as simple as having a conversation, on the same side of the table, over
a cup of coffee.
Features of the Café include free Wi-Fi; a high-tech co-working space
that provides access to videoconferencing and webinar systems; a large,
free meeting space for community groups; use of iPads® to conduct
banking transactions online; and several environmentally friendly and
sustainable design elements, including a vertical garden.
"Like the direct banking model we pioneered 14 years ago, the ING DIRECT
Cafés challenge conventions of banking, redefine the role of banks and
acknowledge shifts in technology and attitudes in our society," said
Peter Aceto, President and CEO of ING DIRECT. "We are thrilled to
continue to break the bank branch model with this unique,
community-oriented space in the heart of downtown Toronto, and we
welcome the opportunity to have conversations about saving money, to
inspire and unite entrepreneurs, and to promote retailers who share our
environmental, collaborative and innovative values."
The first floor is fully staffed with a team that knows the ins and outs
of ING DIRECT's products, web site and suite of mobile apps that give
people the ability to create their own personal branch in their pocket.
It also includes:
Free Wi-Fi and the latest technology to facilitate online and mobile
banking or just to catch up on the latest local news.
Opportunities to learn about and support local businesses and
non-profits through the Saver's Friends program. ING DIRECT will
feature a different local partner each month and provide great savings
on one feature product. 100% of the proceeds from these items will be
given to local charities.
A signature coffee, tea and juice experience, with all proceeds given to
The second floor, called Network Orange, is a high-tech co-working space
where independent businesspeople from various industries and
disciplines can work on their ideas as part of a unique community. This
is ideal for companies in their early stages, established small
businesses, individual entrepreneurs, or for employees of large
organizations who wish to share space with others while finding common
grounds to partner and expand. Network Orange members have access to
several packages of meeting room and workspace time, with all proceeds
donated to local charities. There is also a daily drop-in rate for the
occasional worker that needs a flexible and creative space. Network
Three high-tech meeting spaces, featuring LED displays, webinar-ready
video systems and digital whiteboards.
A large meeting space, for up to 40 people, free for Toronto community
groups, student organizations, non-profit groups, brainstorms, book
clubs, and entrepreneur's meetings. Space can be booked online at: ingdirect.ca/en/networkorange
The third floor is a satellite location for ING DIRECT staff to work.
Aceto said: "Our Cafés have become a retail destination in Canada
because they are as different and unique as their communities. In
Montreal, Calgary, Vancouver and Toronto, the Cafés bring the ING
DIRECT brand to life and ensure we are always close to the pulse of the
local market and the competition so that we will continue to be leaders
in understanding the perceptions of money across Canada, advocating for
value and educating today's generation and those to come."
To promote the Café and show that saving money is about more than just
how you do your banking, ING DIRECT is hosting '7 Days of Saving' at
the Café during the week of May 2-8, 2011. The bank has partnered with
local retailers to offer discounts and free information sessions on
everyday ways to save including everything from how to sew button, tips
and tricks for taking better photos, making natural cleaning products
at home and more. For more information visit, ingdirect.ca/en/networkorange
About ING DIRECT
ING DIRECT is Canada's leading direct bank with over 1.7 million Clients
and more than $37.6 billion in total assets. ING DIRECT gives the power
of saving to all Canadians by offering high-value, simple products such
as high interest savings accounts with no fees or service charges, low
rates on mortgages and a no fee daily chequing account that actually
pays interest. Low cost, index based mutual funds are sold through ING
DIRECT Funds Limited. ING DIRECT has been operating in Canada since
1997, and paid more than $4.5 billion in interest to clients. ING
DIRECT is open for banking 24 hours a day, 7 days a week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by calling 1-800 ING DIRECT (1-800-464-3743).
Follow Peter Aceto on Twitter at: Twitter.com/CEO_INGDIRECT
And find ING DIRECT at: Facebook.com/SuperStarSaver; Twitter.com/SuperStarSaver; YouTube.com/SuperStarSaver
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SOURCE ING DIRECT
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