ING DIRECT Canada CEO Named 2010 IABC/Toronto Communicator of the Year Award

TORONTO, Jan. 31 /CNW/ - The Toronto Chapter of the International Association of Business Communicators (IABC) is proud to announce that the 2010 IABC/Toronto Communicator of the Year (COTY) Award is being presented to Peter Aceto, President and CEO of ING DIRECT Canada.

The IABC/Toronto COTY Award annually recognizes a Toronto-area leader who has demonstrated a sincere commitment to strategic communication and innovation. Aceto has displayed that commitment consistently in helping ING DIRECT to become Canada's leading direct bank with over 1.7 million clients and more than $29 billion in total assets, since taking on the role of CEO in 2008.

A visionary business leader, Aceto has implemented employee communication and social media programs that have made it possible for ING DIRECT to take part in online communication platforms and set new standards for communication in a traditionally conservative industry. His approachable demeanour and accessible, honest style of leadership has enabled the promotion of a culture of dialogue among ING DIRECT employees. Through strong relationships with the company's media relations team, to high engagement on the social media landscape, Aceto has been identified by the Hay Group as one of the social media "Shining Stars" among such icons as Bill Gates and Jack Welch. 

"His commitment, innovation, transparency and accessibility have yielded soaring results to ING DIRECT Canada," explains Bill Walker, General Manager, Fleishman-Hillard Canada Inc., in his nomination letter. "From on-the-ground in the call centres, to his 'Ask Peter' forum, Aceto brings a genuine dedication to his role and truly believes in the responsibility he has to contribute at the highest level to his team, to Canadians, and to his family."

"Aceto is a strong communicator with a growing reputation as Canada's most social CEO," says Carrie MacAfee, President, IABC/Toronto. "It's quite impressive to interview a recipient, who voluntarily, one year into the role of CEO, asked employees whether he was the right leader for the organization. After receiving a resounding 99.8% affirmation, one employee even commented: 'You had me at Hello'."

"I'm honoured to receive this award and to be among the list of the outstanding leaders who have received this honour in the past. My focus on communication at ING DIRECT comes very naturally because the foundation of our business and our corporate culture is based on trust and authenticity, two cornerstones of effective communication. I'm a passionate communicator because I see how it contributes to employee engagement and helps us deliver on our brand promise, which in turn drives business results," said Aceto.

The IABC/Toronto Communicator of the Year Award will be formally presented to Aceto, its 14th recipient, at a special breakfast and networking event on March 30, 2011. For more information, visit

About IABC/Toronto
With more than 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 80 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. For more information please visit

About ING DIRECT Canada
ING DIRECT is Canada's leading DIRECT bank with over 1.7 million Clients and more than $29 billion in total assets. ING DIRECT gives the power of saving to all Canadians by offering high-value, simple products such as high interest savings accounts with no fees or service charges, and low rates on mortgages. Low cost, index based mutual funds are sold through ING DIRECT Funds Limited. ING DIRECT has been operating in Canada since 1997 and has paid more than $4.5 billion in interest to Clients. ING DIRECT is open for banking 24 hours a day, 7 days a week, at, on mobile devices at or by calling 1-800 ING DIRECT (1-800-464-3473)


For further information:

Christine Andrew, VP Marketing Communications

Brent Carey, ABC, Immediate Past President

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