ING Canada to rebrand its ING Insurance subsidiary


    TORONTO, Feb. 23 /CNW/ - ING Canada (TSX : IIC) announced today that ING
Insurance Company of Canada, the country's largest home, auto and business
insurer will become Intact Insurance Company and will operate under the Intact
Insurance brand name.
    The name change follows on the heels of last week's closing of a $2.2
billion private placement and secondary offering whereby institutional and
retail investors acquired ING Groep's ownership interest in ING Canada,
transforming the Canadian subsidiary of the Dutch banking and insurance giant
into an independent Canadian-listed and widely-held company.
    "By becoming a truly Canadian and independent organization, we have the
unique opportunity to launch a new brand that speaks to what consumers are
looking for from an insurance company, and a brand that reinforces our
customer orientation", said the President and CEO of ING Canada, Charles
    "Our new name is not about us, about our financial strength or about our
leadership position in the industry", said Louis Gagnon, President of Intact
Insurance. "It is about our promise to our customers, helping them get back on
track when an unforeseen event occurs. We are here to protect the things
customers care about: their home, their car, their business.  Sure there are
things that no insurance company can restore: the memories, the mementoes and
the sentimental attachment to what they lost. That's why all of us at Intact
Insurance are committed to providing our customers with an outstanding
experience in getting them back to normal. Insurance is not about things; it
is about people, about people who lose something they care about. Our new name
is our promise."
    Intact Insurance will roll out in the upcoming weeks a comprehensive
re-branding, marketing and advertising campaign across the country that will
also benefit its network of 1,800 insurance brokers across the country.
    The company has a history of customer-driven innovations such as its
Claims Service Guarantee, whereby it guarantees that within 30 minutes of
reporting a claim, its customers will be talking 24/7 to a representative that
will provide emergency support and advice, contact suppliers and make payments
for emergency expenses or repairs. If they fail to do so, Intact Insurance
will write a cheque to their customer in the amount of their annual premium up
to a maximum of $1,000.
    With its Rely Network Guarantee, Intact Insurance also guarantees the
quality of the work and repairs of its vast network of suppliers, body shops
and contractors. With its Responsible Driver Guarantee, Intact Insurance has
also minimized over the years some of the irritants usually associated with
claims, by waiving the traditional premium increase in the year following a
    ING Canada Inc., the holding company, will be renamed Intact Financial
Corporation later in May, following the approval of the name change by its
shareholders. Its TSX ticker will also be changed from IIC to IFC. ING Canada
has a proven track record of long term industry out-performance. In 2008, its
operations generated $620 million in cash and, at the end of the year, the
company had $427.5 million in excess capital, a minimum capital test of 205%
and no debt.

    About ING Canada and Intact Insurance

    ING Canada is one of the 60 largest Canadian publicly-traded companies
with a market capitalization of more than $3.3 billion. Its 6,700 employees
offer home, auto and business insurance under the Intact Insurance,
belairdirect and Grey Power brands.
    Intact Insurance is the largest insurance company in the country
providing property and casualty insurance products and solutions to
individuals and businesses through a network of more than 1,800 locally-based
insurance brokers coast-to-coast.

    /NOTE TO PHOTO EDITORS: A logo of Intact Insurance accompanying this
    release is available on the CNW Photo Network and archived at Additional archived images are also available
    on the CNW Photo Archive website at Images are
    free to accredited members of the media/

For further information:

For further information: Media Enquiries: Gilles Gratton, Vice President
- Corporate Communications, (416) 217-7206, Email:; Investor Enquiries: Michelle Dodokin, Vice
President - Investor Relations, (416) 344-8044, Email:

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