InfoSpace(R) Launches mCore(TM) Managed Web 2.0 Solution

    Advanced Advertising Integration Expands Carrier Revenue Opportunities;
Virgin Mobile Experiences Increased Traffic and ARPU with Superior Mobile Web

    BELLEVUE, WASH., November 13 /CNW/ - InfoSpace Inc. (NASDAQ:  INSP), a
leading developer of mobile technologies, today launched an upgrade to its
mCore Managed Web solution, adding the ability to incorporate relevant banner
ads and promotional links from a carrier's advertising network, providing
advertisers with increased opportunities to reach subscribers with dynamic and
relevant ads. mCore Managed Web 2.0 offers a high-quality, operator-managed
Web experience and includes direct access to World Wide Web sites.

    In conjunction with today's announcement, InfoSpace also released success
metrics from Virgin Mobile's implementation of the mCore Managed Web. Since
deploying the offering, Virgin Mobile has experienced a 50 percent increase in
daily mobile search page views per user, with Managed Web now contributing to
60 percent of all of its mobile search traffic. The European carrier
attributes these spikes in search activity to the more unified, simplified
experience offered to users by deploying the full mCore suite of services.

    "By providing our subscribers with an improved Web search experience,
they're actually spending more time on our deck and drilling deeper into our
storefront as well," said Nick White, head of digital services and NPD at
Virgin Mobile. "We've grown our average revenue per user while reducing our
operational costs. Needless to say that's a compelling value proposition in
today's market."

    Compared to the traditional process of finding and enjoying mobile
content, which can seem fragmented and frustrating, the mCore Managed Web
solution is designed to improve the user experience while expanding revenue
opportunities for carriers. In addition to Virgin Mobile's increases in Web
search activity, the carrier has experienced jumps in overall subscriber
activity -- from downloads of graphics and games to ringtones and video.

    "There is a lot of speculation about whether carriers can deliver a
mobile Web experience that will compete with third-party offerings. Our
partner's success shows that by bringing the Internet into a unified mobile
search solution, carriers can deliver a superior, more powerful user
experience and boost traffic across all services -- portal, Web, storefront
and beyond," said Steve Elfman, executive vice president of InfoSpace's mobile
business unit. "Carriers are embracing the opportunity to meet their
customers' demands without sacrificing revenues, and we look forward to
working with them to deliver customized solutions based on their individual

    New Features in mCore Managed Web 2.0

    --  Integrating carrier's mobile advertising networks: By incorporating
carrier's mobile advertising platform in the mCore Managed Web and search
solution, subscribers will see relevant advertisements in the search results
page, providing advertisers with increased opportunities to reach subscribers
with dynamic and relevant ads.

    --  Direct access to World Wide Web sites: To quickly access World Wide
Web sites, subscribers can use the go-to-URL feature and type in a site's

    --  Advanced Web site filter: Carriers can control which Web sites
subscribers can access. For example, carriers can block Web sites with
inappropriate content.

    --  Page Map: A new page navigation mode was added, in which a graphical
overview of a web page can be selected. The whole web page is displayed and is
marked with numbered sections.

    To learn more about Virgin Mobile's success with mCore Managed Web,
download a copy of the case study located at

    About mCore Mobile Services Platform

    The InfoSpace mCore Platform is a suite of customizable mobile
infrastructure services designed to help carriers offer their subscribers a
seamless, intuitive experience for finding and enjoying mobile content and
information on the go. The mCore Platform launched in June 2007 and has been
deployed in part or as a whole on leading carriers including Virgin Mobile,
AT&T, Sprint and Verizon Wireless. InfoSpace's mCore Mobile Search and Managed
Web solutions incorporate technology from the company's recent partnerships
with FAST Search & Transfer, a leading developer of search technologies, and
InfoGin, a leader in the field of Web-to-mobile content adaptation.

    About InfoSpace Mobile

    InfoSpace Mobile, a wholly owned subsidiary of InfoSpace Inc., is a
leading developer of mobile technologies and infrastructure services that help
mobile users quickly and easily discover and enjoy content and information on
the go. InfoSpace's mobile platform offers carrier partners a customizable,
scalable solution for the programming and delivery of mobile content, helping
build stronger brands and generate revenue. Mobile users benefit from
InfoSpace's easy-to-use mobile portal, search, messaging and storefront
offerings. The company's mobile products and services are available to over
200 million consumers through mobile operators such as AT&T Mobility,
T-Mobile, Verizon Wireless, Sprint Nextel, and Virgin Mobile. In October,
InfoSpace announced it had entered into a definitive agreement to sell its
mobile services business to Motricity, a privately held provider of mobile
content services and solutions. The transaction is expected to be completed by
the end of the year, upon the satisfaction of customary closing conditions and
regulatory approvals, including expiration or termination of the applicable
waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
as amended.

    Cautionary Note about Forward-Looking Statements

    This release contains forward-looking statements regarding InfoSpace's
mobile technologies business, mCore(TM) Mobile Services Platform, its
agreement with Virgin Mobile for its deployment and increased page views and
increased revenues and its proposed sale of its mobile business. These
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those projected. These
statements are not guarantees of future performance and are subject to certain
risks, uncertainties and assumptions that are difficult to predict. Factors
that could affect InfoSpace's actual results include the performance under the
agreement with Virgin Mobile, the progress and costs of deployment of products
and services, the scope and timing of user adoption and implementation and
market acceptance of the application and features of InfoSpace's mobile search
technology, including its mCore(TM) Mobile Services Platform, and the
successful execution of the Company's strategic initiatives and restructuring
plans, including the sale of its mobile business. A more detailed description
of certain factors that could affect actual results include, but are not
limited to, those discussed in InfoSpace's most recent Annual Report on Form
10-K and quarterly reports on Form 10-Q as filed from time to time, in the
section entitled "Risk Factors." Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this release. InfoSpace undertakes no obligation to update publicly any
forward-looking statements to reflect new information, events or circumstances
after the date of this release or to reflect the occurrence of unanticipated

For further information:

For further information: Media Contacts InfoSpace Jennifer Moranz,
425-709-8454 or Weber Shandwick for InfoSpace
Jaclyn Ruckle, 425-452-5432

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890