InfoSpace Debuts mCore(TM), the First Total Mobile Services Platform for Carriers

    BELLEVUE, WASH., June 11 /CNW/ - InfoSpace (NASDAQ:  INSP), a leading
developer of mobile technologies, today announced the formal launch of its
mCore(R) Mobile Services Platform, a suite of customizable mobile
infrastructure services designed to help carriers offer their subscribers a
seamless, intuitive experience for finding and enjoying mobile content and
information on the go. mCore is an innovative end-to-end technology platform
that enables a world class unified mobile media experience spanning mobile
search, storefronts, portals and messaging. Carriers can deploy mCore in
concert with their existing infrastructure in part or as a whole to drive
revenue across multiple areas.

    According to Jupiter Research, annual mobile data revenue is forecasted
to grow by $3 billion over the next five years. Consumers say that one of the
main reasons they would be more likely to use mobile data services, such as
downloads, is if the user experience was better. mCore addresses this issue by
delivering a unified, consistent user interface across all mobile data
services, offering carriers the opportunity to drive increased adoption and
revenue while managing costs.

    "mCore represents the next generation in mobile platform services," said
Steve Elfman, executive vice president of InfoSpace's mobile business unit.
"Both carriers and mobile users are tired of dealing with multiple
technologies and interfaces when it comes to information and content on the
mobile phone. mCore resolves those issues for the industry by delivering a
solution that is intelligent for the users and easy for carriers to

    The InfoSpace mCore Platform

    The mCore Platform provides an end-to-end technology infrastructure to
help carriers reduce ongoing maintenance costs, improve customer service,
increase opportunities for revenue and simplify the end user experience.
Carriers can deploy the back-end technologies into their existing
infrastructure in part or as a whole to offer a best-in-class unified mobile
data experience while driving revenue. In addition to hosting solutions and
capabilities, the mCore Platform includes:

    --  Search: InfoSpace mCore Search delivers seamlessly blended, highly
relevant results to offer users a one-stop mobile search experience while
enabling multiple monetization models for carriers.

    --  Portal: InfoSpace mCore Portal provides an intuitive graphical
interface designed to maximize the interactive capabilities of the full range
of today's mobile devices. Powerful management tools allow for rapid content
and service deployment in an integrated, personalizable environment, while
also allowing for managed promotional campaigns to drive sales of premium
services such as music, ringtones, games, and wallpapers.

    --  Storefront: InfoSpace mCore Storefront makes purchasing content easy
and satisfying for a broad cross-section of mobile consumers, and provides
carriers with flexible merchandising tools including packaged bundles,
subscriptions and tailored recommendations.

    --  Messaging: InfoSpace mCore Messaging serves as a natural extension of
the Portal, offering real-time, push-based access to breaking news, sports and
entertainment via SMS or MMS alerts, seamlessly integrated with carriers'
gateway infrastructure.

    --  Managed Web: InfoSpace mCore Managed Web offers the best
operator-controlled Web experience, creating choice for users and additional
revenues from web search and mobile advertising, while offering both unlimited
and safe Web experiences.

    Carriers Rally Around mCore

    InfoSpace recently announced that Virgin Mobile has deployed the full
suite of mCore Platform services, allowing the European carrier to offer its
subscribers the ability to search the Web, WAP sites and Virgin Mobile's own
portal and storefront. Several other key carrier partners have also announced
plans in recent months to deploy components of the mCore Platform,
demonstrating momentum and demand for a more unified, relevant and
easy-to-deploy mobile services solution.

    "Deploying the complete mCore suite of services will introduce
significant cost savings and operational efficiencies within our mobile
infrastructure," said Nick White, Head of Digital Services and NPD at Virgin
Mobile. "InfoSpace's integrated mobile platform allows us to offer a simple,
unified experience for our customers, and focus our energy and resources on
providing the best mobile user experience available."

    Today's announcement reflects InfoSpace's sharpened focus on its mobile
services business and comes on the heels of significant investments in the
mCore Platform. The company recently announced partnerships with FAST, a
leading developer of search technologies, and InfoGin, a pioneer and world
leader in the field of Web-to-mobile content adaptation. FAST Search &
Transfer will be integrated as part of mCore, to deliver a joint mobile search
service which will enable carriers to take more control over their content
business models, and provide a richer mobile search experience to customers.
InfoGin's Intelligent Mobile Platform(TM) (IMP(TM)) will enable mobile
browsing of the Web through the mCore Platform.

    InfoSpace recently sponsored a whitepaper titled, "Unified Mobile Data
Platform: An Analytics-Based Approach," which discusses the evolution of data
services and the need for a unified mobile data services approach. For more
information about the InfoSpace mCore Mobile Services Platform and to download
the whitepaper in full please visit:

    About InfoSpace Mobile

    InfoSpace Mobile is a leading developer of mobile technologies and
infrastructure services that help mobile users quickly and easily discover and
enjoy content and information on the go. InfoSpace's mobile platform offers
carrier partners a customizable, scalable solution for the programming and
delivery of mobile content, helping build stronger brands and generate
revenue. Mobile users benefit from the best-in-class local search experience
of InfoSpace Find It! (, and InfoSpace's easy-to-use
mobile portal, search, messaging and storefront offerings. The company's
mobile products and services are available to over 200 million consumers
through mobile operators such as AT&T Mobility, T-Mobile, Verizon Wireless,
Sprint Nextel, and Virgin Mobile.

    Cautionary note about forward-looking statements

    This release contains forward-looking statements regarding InfoSpace's
mobile technologies business, mCore(TM) Mobile Services Platform and its
agreement with Virgin Mobile for its deployment. These forward-looking
statements are subject to certain risks and uncertainties that could cause
actual results to differ materially from those projected. These statements are
not guarantees of future performance and are subject to certain risks,
uncertainties and assumptions that are difficult to predict. Factors that
could affect InfoSpace's actual results include the performance under the
agreement with Virgin Mobile, the progress and costs of deployment of products
and services, the scope and timing of user adoption and implementation and
market acceptance of the application and features of InfoSpace's mobile search
technology, including its mCore(R) Mobile Services Platform. A more detailed
description of certain factors that could affect actual results include, but
are not limited to, those discussed in InfoSpace's most recent Annual Report
on Form 10-K and quarterly reports on Form 10-Q as filed from time to time, in
the section entitled "Risk Factors." Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this release. InfoSpace undertakes no obligation to update publicly any
forward-looking statements to reflect new information, events or circumstances
after the date of this release or to reflect the occurrence of unanticipated

For further information:

For further information: InfoSpace Jennifer Moranz, 425-709-8454 or Weber Shandwick for InfoSpace Jaclyn Ruckle,

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