Influenza A H1N1 (Swine Flu) Outbreak Puts Families on High Alert

    Now More Important Than Ever for Families to Follow Proper Hygiene

    MISSISSAUGA, ON, May 4 /CNW/ - The Public Health Agency of Canada has
confirmed an outbreak of swine influenza in Canada, which has caused concern
among families across the country. However, families have a powerful defense
to help protect themselves from swine flu and other infectious diseases;
basic, low-cost hygiene routines.
    The current strain of swine flu has been identified by the Centers for
Disease Control and Prevention (CDC) and the World Health Organization (WHO)
as an Influenza A virus (specifically an H1N1 strain). While it has yet to be
determined how exactly the current strain of swine flu is spreading, influenza
is normally spread through the air via droplets expelled from the mouth when
an infected person talks, coughs or sneezes. Droplets can land on surfaces or
hands and easily spread to others through human to human and surface to human
contact. According to the Public Health Agency of Canada, there are simple,
inexpensive steps that families can take every day to help minimize their risk
of contracting viruses of this nature, and infectious diseases year-round.

    -  Wash your hands: Thoroughly wash your hands throughout the day with
       soap and water for 20 seconds (the time it takes to sing the "Happy
       Birthday" song twice), making sure to scrub underneath the nails and
       the back of the hands. If soap is not readily available, use a hand
    -  Disinfect surfaces: Regularly disinfect the frequently-touched
       surfaces in your home with a disinfectant to prevent viruses from
       spreading from surfaces to people.
    -  Avoid close contact with people who are sick: If you yourself are ill,
       stay home to avoid spreading germs to those around you.

    To disinfect surfaces, Reckitt Benckiser has many disinfectant products
approved by Health Canada for use to kill viruses and bacteria, including
Lysol Brand Disinfecting Wipes, Lysol Brand III Disinfectant Spray, and Lysol
Brand Disinfectant All Purpose Cleaner.
    To learn more about how to help protect your family from swine flu and
simple routines to prevent infectious diseases year-round, visit:

    -  Public Health Agency of Canada

    -  Canadian Public Health Association

    -  Centers for Disease Control Swine Flu:

    -  World Health Organization:

    -  Lysol tips and tools

    About LYSOL(R)/Reckitt Benckiser, Inc.

    Reckitt Benckiser is the world leader in household cleaning, (excluding
laundry) and has a major presence in health and personal care. The Company is
truly global, with over 60 operating companies and over 40 manufacturing
facilities worldwide. With sales in 180 countries, the Company employs 22,000
people around the world. Among the Company's leading brands in household are
Lysol, the world leader in disinfecting cleaning; Calgonit, Finish and
Electrasol; the world leaders in automatic dishwashing; Woolite, world leader
in fine fabrics; Vanish and Spray 'n Wash, world leaders in fabric treatment;
Mucinex and Delsym, leaders in U.S. cold and cough; and Airwick and Mortein,
both leading brands in air care and pest control, respectively. Reckitt
Benckiser is headquartered in Slough just outside London and is listed on the
London stock exchange. Its North American headquarters is in Parsippany, New
Jersey, which is 30 miles West of New York City. With a market capitalization
of $40 billion, Reckitt Benckiser ranks among the top 25 UK listed companies.
Reckitt Benckiser has annual net revenues of $10 billion.

For further information:

For further information: Ethan Pigott, Hill & Knowlton, (416) 413-4744,

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