Infiniti Canada Airs its First Ever Television Commercial Featuring Cirque du Soleil

    Infiniti Celebrates Year Two of Three-Year Partnership with Exciting New
    Television Ad Campaign

    MISSISSAUGA, ON, July 11 /CNW/ - In a first-of-its-kind brand campaign
developed by Infiniti in Canada, the auto manufacturer takes to the airwaves,
releasing a new television commercial this week. The campaign, celebrating
year two of a three-year Cirque du Soleil(R) sponsorship, reinforces
Infiniti's unique identity by demonstrating shared values of creativity and
strength with partner Cirque du Soleil.
    "Driving an Infiniti is akin to sitting in the front row of a Cirque du
Soleil show," said Wendy Durward, Director, Infiniti Dealer Operations. "It's
an exhilarating sensory experience full of beauty, strength, passion and peak
performance and we think the new commercial clearly illustrates those
similarities. We are very proud of our continuing relationship with Cirque du
    Set to air nationally beginning July 7th, on specialty cable channels the
television commercial was developed by TBWA in Toronto to reflect both
partners' creative personalities. Creative Director, Joe Amaral, Art Director,
Jon Lane and Copywriter Andrew Caie crafted the campaign concept and worked
with their team to grow the creative.
    The commercial features silk aerial performers from Cirque du Soleil,
descending on silk fabric forming two parallel yellow lines that become lines
on a street as the Infiniti G35 Sedan takes control of the road. The new
campaign also includes a magazine component featuring the same aerial
performer featured in the television commercial.
    During the first year of the partnership, the Infiniti brand has been
visible at all Cirque du Soleil shows in Canada with a vehicle display as well
as placement in show programs. For the launch of the newest member of the
Infiniti lineup, the all-new EX35, a Cirque du Soleil performance was used to
unveil the crossover vehicle at galas in Montreal, Toronto and Vancouver.

    About Nissan Canada Inc.

    Nissan Canada Inc. (NCI) is the Canadian sales, marketing and
distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc.
With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI
directly employs 250 full-time staff. There are 150 independent Nissan
dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to
improving the environment under the Nissan Green Program 2010, whose key
priorities are reducing CO(2) emissions, cutting other emissions and
increasing recycling. More information about Nissan in Canada and the complete
line of Nissan and Infiniti vehicles can be found online at and

For further information:

For further information: Media Contact: Donna Trawinski, Corporate
Manager, Corporate Communications, Nissan Canada Inc., (905) 629-6435,; Rebecca Lucas, Cohn & Wolfe, (647) 259-3275,

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Nissan Canada Inc.

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