Industry veteran appointed to SilverBirch Board of Directors

    Mobile pioneer Michael J. O'Farrell adds further industry expertise to

    TORONTO, Oct. 19 /CNW/ - SilverBirch Inc. (TSX.V: SVB) is pleased to
announce that Michael J. O'Farrell has joined its Board of Directors.
O'Farrell is currently the Chair and Executive Director of the dotMobi
Advisory Group, a mobile industry trade association, and is co-author of the
upcoming Wiley publication, Mobile Internet for Dummies.
    As a global expert on mobile and interactive digital media, O'Farrell is
widely considered an industry leading strategist. In addition to shaping the
early market practices of the Open Mobile Alliance, he was a co-founder of the
Wireless Advertising Industry Association in 2000 (now the Mobile Marketing
Association) and has launched new products and services with Nokia, Motorola
and Ericsson through mobile network operators world wide.
    "Mr. O'Farrell's acceptance of our Board offer is a strong endorsement of
our accomplishments to date and our strategy going forward," said SilverBirch
CEO, Derek van der Plaat, "He is undoubtedly one of the most knowledgeable
specialists in our field. Having him work with our team is going to be most
    Mr. O'Farrell's compensation will include the standard award of 100,000
Director's common share options, granted at the October 18th, 2007 closing
price of $0.24.
    In other business, meeting on October 18th, 2007, the Board also
finalized details of Mr. van der Plaat's previously announced grants of common
share options, with vesting tied to profitably exceeding $11 million in
revenue for fiscal 2008. Further options in the amount of 480,000 were granted
at a strike price of $0.24. They also approved a grant to Aberdeen Gould Inc.,
amounting to 400,000 common share options, also priced at $0.24, in
consideration of their successful completion of recent financial initiatives
designed to strengthen the Company's working capital, and its M&A activities.

    About SilverBirch Inc.

    Toronto-based SilverBirch Inc. is a fully integrated developer, publisher
and distributor of high quality interactive media content and, through its
Jambo Mobile division, provides mobile marketing and direct-to-consumer mobile
content. In addition, the company is a multi-platform video game developer and
operates an MMORPG (massive multiplayer online role-playing game) game called
Metin 2 (see For more information, please visit and

    The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of the content of this news release. Forward-Looking Statements -
Certain information set forth in this news release, including management's
assessment of future plans, contain forward-looking statements that involve
substantial known and unknown risks and uncertainties. These forward-looking
statements are subject to numerous risks and uncertainties, certain of which
are beyond management's control, including the impact of general economic
conditions, industry conditions, and currency fluctuations. Readers are
cautioned that the assumptions used in the preparation of such information,
although considered reasonable at the time of preparation, may prove to be
imprecise and, as such, undue reliance should not be placed on forward-looking

    %SEDAR: 00020946E

For further information:

For further information: Derek van der Plaat, Chief Executive Officer,
SilverBirch Inc., Tel: (416) 621-6711 Ext 34, Email:;
Don Hogarth, Media Relations, Hogarth Communications Inc., Tel: (416)

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