Industry Leaders Discuss the Role of Asset Information Management

    Enabling Operational Readiness and Excellence at NRX Forum 2008

    TORONTO, Aug. 21 /CNW/ -- NRX, the market leader in Asset Information
Management (AIM) solutions, is pleased to announce the successful conclusion
of its fourth annual executive forum, held at the exclusive Marriott Horseshoe
Bay Resort near Austin, Texas. This year's event brought together
asset-intensive companies, engineering companies, and software and service
providers to share strategies and best practices in leveraging AIM to
accelerate operational readiness in capital projects and enable operational
excellence for existing assets.
    "There is a tidal wave of new capital projects around the globe, which
has put immense pressure on delivery times and has caused construction costs
to skyrocket. In addition, brownfield operations have to contend with limited
resources for proper maintenance of their assets. In both cases, lack of care
in managing asset information, the 'virtual asset', leads to poor performance
of physical and human assets," said Sid Snitkin, Vice-President & GM,
Enterprise Services, ARC Advisory Group. "The current costs of poor asset
information management are staggering. Throughout the asset lifecycle, the
performance of large-scale capital projects and operating facilities are all
hindered. For example, collaboration across global design and build teams,
handover of information to owner/operators for better operations and
maintenance, management of change and information quality, safety and
compliance, and the general ability to deliver the right information to the
right people at the right time are all compromised. Better AIM is a
prerequisite, not a nice to have, to deal with the need to manage assets in a
safe, effective and efficient manner across the entire asset lifecycle. The
time to act is now."
    Robert Courteau, Executive Vice President, SAP North America, reinforced
this urgency. "Ultimately, the lack of complete, accurate and timely asset
information leads to delays, budget overruns, poor reliability, low
productivity, and supply chain inefficiencies," said Courteau, who was a
keynote speaker at this year's NRX Forum. "In today's business environment
this can be the difference between business success and failure. Businesses
need to invest in specific technologies to improve their operations. For
instance, companies implementing an effective AIM solution, such as NRX Asset
Center, are able to improve quality and efficiency, and dramatically reduce
the risk of scheduling delays and cost overruns. SAP and NRX are working
closely with our customers to tackle these challenges. This ensures that the
facilities can perform the way that the business expects."
    Kirk Roberts, President of Integrated ECM Operating Group, Open Text,
spoke about the need to enhance the end user experience by combining content
and data management processes. "If users have to access multiple systems to do
their jobs, too much energy is drained, and ROI is diminished. As solution
providers, we have to provide users with a seamless experience," said Roberts.
"The ability to merge content and data in a common workflow is a powerful
business process enabler. Open Text and NRX are working together to enable
critical processes, such as Management of Change (MOC), and deliver a
compelling experience to a broad spectrum of shop floor users."
    Asset-intensive owner/operators (Shell, Valero Energy, American Electric
Power and Mars Snackfood), engineering companies (Bechtel Corporation), and
service providers (IBM and Vesta Partners), also shared their solution
strategies and project experiences. "Asset integrity is mission critical and
accurate asset information is essential to the assurance of asset integrity.
This information, which includes asset/equipment hierarchies (functional
locations/tags), maintenance task lists, maintenance plans, and bills of
materials, must be sustained for the life of all assets," said Alan Lomax,
Work Management Lead, Shell Americas EP Process Improvement Team.
"Owner/operators face many challenges in managing asset information. Data
handover from engineering partners and OEM suppliers often falls short where
OEM & EPC data formats and levels of detail differ from owner/operator
requirements for plant operations/maintenance. AIM solutions, such as NRX
Asset Center, support the 'operations readiness team' by enabling automation
of manual processes, including loading of asset master data into the
maintenance management system (SAP-PM in our case). In addition, the
operations/maintenance team must review and assure the quality of critical
asset information periodically throughout the life of every asset, to sustain
asset integrity. Solutions, such as NRX, provide support to such reviews,
enabling rigorous management of SAP-PM master data changes."
    "Large capital projects are faced with many challenges including
distributed execution and labor shortages. Bechtel's information management
goal is to provide a project services network to the distributed team members
and joint-venture partners around the globe using only an Internet connection
and a browser," said Peter Staines, Manager of EPC Systems, Bechtel.
"Owner/operators are demanding project information as a continuous deliverable
in the capital project cycle -- the dump truck paradigm of handing over
information at the end of the project is no longer acceptable," said Staines.
"We have to provide a high quality flow of information from the beginning. Our
project services network is leveraging solutions, such as NRX Asset Center, to
serve as the project data hub, which allows us to define better requirements,
collaborate with our suppliers, and provide real-time handover of information
to our customers."
    Participants also discussed the implementation of AIM solutions. "From
prior experience, we have learned that AIM solutions are essential enablers of
user adoption and business process compliance," said Eric Klemenok, Plant
Maintenance Global Project Manager, Mars Snackfood. "To ensure achievement of
these factors, we co-developed business processes with over 100 people
globally and built cross-functional teams that spanned all units. We are
supporting these new processes by leveraging user-friendly NRX solutions and
end-user knowledge and feedback throughout the projects."
    "Having an overall asset information strategy is very important," said
Michael Maiolo, President of Vesta Partners. "Without the proper processes,
tools and controls in-place from day one of go-live, data quality can quickly
become an issue. For example, whether in big bang or incremental projects,
companies should start data collection and clean-up prior to go-live, so their
asset and document management systems are populated with comprehensive and
accurate data and documents. AIM solutions reduce the time and cost incurred
searching for and managing asset information, and benefits are magnified if
AIM solutions are applied across all plants and business units."
    "Industry leaders are increasingly recognizing AIM as an extremely
important enabler of capital project delivery and asset performance. This
annual forum reflects increasing recognition of AIM as a strategic imperative:
a growing community of owner/operators and their partners are implementing
practical and innovative AIM solutions across the asset lifecycle. We have
come a long way in realizing the potential of AIM across an enterprise," said
Paul Gray, CEO of NRX. "However, the full AIM vision will only be realized
through cooperation within this community. NRX is working closely with all
stakeholders including owner operators, engineering companies, suppliers, and
solution partners such as SAP and Open Text to address the compelling need of
our customers for an end-to-end solution for AIM."
    About NRX
    NRX is the market leader in Asset Information Management (AIM) and asset
master data management (aMDM) solutions. The NRX solution enables operational
readiness for capital projects by reducing schedule and cost, data migration
complexity, and accelerating time to full production. For operating assets,
the solution enables operational excellence through increases in reliability,
and maintenance and MRO supply chain efficiency.
    NRX Asset Center is purpose built to address asset information management
challenges across the entire asset lifecycle. The solution combines data,
document, and project management software and methodologies to enable asset
owners and engineering companies to define their requirements; manage the data
and document collection and transformation process; and easily deploy and
sustain asset information.

    For more information:
    Terence Leung
    Vice President, Marketing and Solutions
    1 (877) 603 4679


For further information:

For further information: Terence Leung, Vice President, Marketing and
Solutions of NRX, +1-877-603-4679, Web Site:

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