Industrial design as a tool for sustainable urban development

    MONTREAL, Jan. 16 /CNW Telbec/ - The Board of Trade of Metropolitan
Montreal congratulates Claude Mauffette Design Industriel, winner of the
industrial design competition held by the City of Montréal to design a new
tool for collecting recyclable materials.
    "This competition enabled us to call upon the creativity and know-how of
Montréal design firms. This tool, developed to facilitate the collection of
recyclable materials, is yet another demonstration of Montréal's vitality as a
city of design, a title granted it by UNESCO in 2006," declared Isabelle
Hudon, president and CEO of the Board of Trade.
    "In organizing this competition, the City not only highlighted the talent
of a local designer and chose a design for an object of public utility, but
also fulfilled one of the commitments spelled out in the action plan drawn up
for the metropolis during the Rendez-vous November 2007 - Montréal, cultural
metropolis. I am one of those people who believe in our talents and see in
creative endeavours such as this competition an approach stimulating
innovative and avant-garde ideas. This type of initiative is in line with an
approach promoting urban development that is both sustainable and creative and
that, above all, deserves to be repeated," concluded Hudon.

    The Board of Trade of Metropolitan Montreal has some 7,000 members. Its
primary mission is to represent the interests of the business community of
Greater Montreal and to provide individuals, merchants, and local businesses
of all sizes with a variety of specialized services to help them achieve their
full potential in terms of innovation, productivity and competitiveness. The
Board of Trade is Quebec's leading private economic development organization.

For further information:

For further information: Sylvie Paquette, Coordinator, Media relations,
Board of Trade of Metropolitan Montreal, (514) 871-4000, ext. 4015,

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