Industrial Alliance's Group Pensions Department Wins an Award for its Assisted Enrolment Program

    QUEBEC CITY, Nov. 8 /CNW Telbec/ - The All about you! assisted enrolment
program developed by Industrial Alliance Insurance and Financial Services, won
an award of excellence in the Integrated Campaigns category of the 2007
Insurance & Financial Communicators Association (IFCA) contest. Through the
All about you! program, participants in group retirement plans can plan their
retirement in three easy steps, either online through a secure website, or in
writing, using an education kit.
    "This award recognizes our constant concern to provide participants in
our retirement plans with clear, easy to use documentation for all our
products," stated Lucie Lachance, Director, Actuarial and Marketing Services,
Group Pensions. "For example, through the simple three-step process in All
about you! participants can quickly and easily understand all the major
factors they should consider in their retirement planning."
    In addition to the quality of the overall visual presentation and clarity
of the text, the jury emphasized the user-friendliness of the three step
approach. A colour coded, die-cut table of contents makes each step easy to
find. The jury also appreciated the design of the Your retirement snapshot
tool inserted in the education kit. This tool gives participants an immediate
idea of the amounts they need to save to enjoy a comfortable retirement.
    This award is further proof of Industrial Alliance's commitment to
innovation, flexibility, accessibility and service.

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fifth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada as well as in the western
United States. Industrial Alliance contributes to the financial well-being of
over 3 million Canadians, employs more than 2,900 people and manages and
administers over $50 billion in assets. Industrial Alliance stock is listed on
the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Catherine Drouin, Director, Communications,
Office: (418) 684-5000, extension 4664,,

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