Industrial Alliance, Major Donor of the First Benefit Concert for the Club des petits déjeuners

    MONTREAL, June 26 /CNW Telbec/ - Industrial Alliance Insurance and
Financial Services Inc. is pleased to be partnering with the benefit concert
for the Club des petits déjeuners as major donor of the event. The first
edition of the benefit concert will take place on August 10 as the pre-opening
of the Saint-Jean-sur-Richelieu International de montgolfières.
    "This new partnership with the Club des petits déjeuners is quite natural
for Industrial Alliance as it reaffirms two of our fundamental values:
education and family," stated Yvon Charest, President and Chief Executive
Officer of Industrial Alliance. "We hope that this new initiative will allow
the organization to expand its services in several Quebec schools."
    Industrial Alliance has been supporting the Club des petits déjeuners for
the last few years. In 2005, the Company partnered with the organization by
sponsoring Saint-Roch elementary school in the Quebec City region. Industrial
Alliance and its subsidiaries maintain several other commitments with
children's aid organizations, such as the Easter Seal Society, Make-a-Wish
Canada and the Children's Wish Foundation.

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fifth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada as well as in the western
United States. Industrial Alliance contributes to the financial well-being of
over 3 million Canadians, employs more than 2,800 people and manages and
administers $50 billion in assets. Industrial Alliance stock is listed on the
Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Catherine Drouin, Communications Director,
Office: (418) 684-5000, extension 4664,; website:

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