Industrial Alliance launches Your Interactive Virtual Guide: multimedia video segments and interactive applications for group pension plan members

    QUEBEC CITY, Feb. 17 /CNW Telbec/ - Industrial Alliance Insurance and
Financial Services Inc. announces the launch of its retirement planning
service, Your Interactive Virtual Guide. Designed for group pension plan
members, Your Interactive Virtual Guide is an educational series of video
segments with interactive elements on retirement planning. This service is
available online, on Industrial Alliance's secure website.
    The segments explain to members how to follow three steps to plan their
retirement and enrol in their plan. Interactive tools are integrated into the
segments to guide members in the necessary decisions to make in order to reach
their retirement objective. Members are helped to evaluate the amount they
need to save every year, and assisted in their choice of investments. All
steps may be taken online, at the member's own pace.
    The video segments present retirement planning information in a lively,
user-friendly fashion. This way of presenting information, on the cutting edge
of technology, is in synch with the needs of a new generation of workers and
is more and more popular with the general public. "The important thing for us
is to make members familiar with their plan," said Lucie Lachance, Director of
Actuarial and Marketing Services in Group Pensions. "By expanding access to
information, we hope to educate a greater number of members about the
importance of long-term retirement planning, and we'd like to help them make
enlightened decisions."
    Pension plan administrators will find this service to be an efficient
means of presenting a plan to their employees who work in distant or
hard-to-reach locations, and also to new employees.
    Your Interactive Virtual Guide is also offered to members who are already
enrolled in their pension plan. It's a great way for them to occasionally
review their retirement savings strategy so that it follows the evolution of
their personal situation.

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fourth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada, as well as in the Western
United States. Industrial Alliance contributes to the financial wellbeing of
over three million Canadians, employs more than 3,300 people and manages and
administers over $49 billion in assets. Industrial Alliance stock is listed on
the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Jacques Carrière, Vice-President, Investor
Relations, (418) 684-5275, cell: (418) 576-3624,;

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