Industrial Alliance joins the Granby Zoo and invites everyone to a birthday party for the elephant Toutoune, the symbol of the zoo

    QUEBEC CITY, July 31 /CNW Telbec/ - Industrial Alliance Insurance and
Financial Services Inc. is pleased to join with the Granby Zoo to celebrate
the 31st birthday of Toutoune, one of two African elephants at the zoo. Angus
the elephant, Industrial Alliance's mascot, invites everyone to come out for a
big party on Thursday and Friday, August 7 and 8, at the zoo. Fun family
activities are planned, and there will be gifts and surprises for children.
Besides these two special days, Industrial Alliance is highly visible at the
Granby Zoo all year long, particularly because the elephant pavilion bears the
Company name.
    "This new partnership is completely natural for Industrial Alliance,
since it touches on one of our fundamental values-the family," said Yvon
Charest, President and CEO. "Moreover, this association is a direct link to
the elephant, the symbol for Industrial Alliance, with whom it shares a number
of traits, such as trust, strength and solidity."
    A company with the community's wellbeing at heart, Industrial Alliance
delights in being the ambassador for a number of family-oriented events,
particularly Family Day at Drummondville's Mondial des Cultures, the Enchanted
Village at Quebec City's Toy Parade and the Quebec Symphony Orchestra's Family

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fourth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada, as well as in the Western
United States. Industrial Alliance contributes to the financial wellbeing of
over three million Canadians, employs more than 3,300 people and manages and
administers over $51 billion in assets. Industrial Alliance stock is listed on
the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Catherine Drouin, Director, Communications,
(418) 684-5000, ext. 4664,,

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