Industrial Alliance is Proud to Present the 2007 Toy Parade

    QUEBEC CITY, Nov. 8 /CNW Telbec/ - Industrial Alliance Insurance and
Financial Services Inc. is pleased to be the official sponsor of the
6th edition of the Toy Parade, which will be held in Quebec City on
November 10 and 11. Numerous family activities await the expected crowd of
    "Industrial Alliance has placed a great deal of importance in families
for over 100 years. We are very proud to sponsor this event," stated Yvon
Charest, President and Chief Executive Officer. "This pride is shared by our
employees, some of whom will be on hand to take part in the festivities."
    Industrial Alliance will be present for the entire two-day event. It will
mainly be involved in the Enchanted Village on Saturday, November 10, where
makeup and craft workshops will be on the program. The Company's mascot, Angus
the elephant, will also be attending.
    This new, three-year agreement is part of the Company's commitment to
family-oriented events across Canada, which includes the Toronto Kite
Festival, Drummondville's Mondial des cultures and the Quebec Symphony
Orchestra Family Concerts.
    Through this partnership, Industrial Alliance is also proud to assist the
Quebec City Firefighters Christmas Tree Committee. The committee will use the
funds collected during the event to offer gifts to some 900 children in the

    About Industrial Alliance

    Founded in 1892, Industrial Alliance Insurance and Financial Services
Inc. is a life and health insurance company that offers a wide range of life
and health insurance products, savings and retirement plans, RRSPs, mutual and
segregated funds, securities, auto and home insurance, mortgage loans and
other financial products and services. The fifth largest life and health
insurance company in Canada, Industrial Alliance is at the head of a large
financial group, which has operations across Canada as well as in the western
United States. Industrial Alliance contributes to the financial well-being of
over 3 million Canadians, employs more than 2,900 people and manages and
administers over $50 billion in assets. Industrial Alliance stock is listed on
the Toronto Stock Exchange under the ticker symbol IAG. Industrial Alliance is
among the 100 largest public companies in Canada.

For further information:

For further information: Catherine Drouin, Director, Communications,
(418) 684-5000, extension 4664,,

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