TORONTO, May 19 /CNW/ - Indigo Books & Music Inc. is delighted that Reading Life, Kobo's industry leading social reading app has moved into the top
rated position globally for eReading apps in the Apple iTunes App
Indigo, Canada's largest book, gift and specialty toy retailer is
committed to enhancing the reading experience for book lovers
regardless of the format in which they choose to read.
According to Indigo Books & Music CEO and Founder, and Kobo Chair
Heather Reisman, "I am proud that Kobo has captured the attention and
the loyalty of iPad users around the world as their preferred eReading
application. Kobo has been focused on creating the best experience in
eReading since day one and Kobo's Reading Life provides readers with a
fun, easy and exciting way to dive deeper into reading."
The Kobo app with Reading Life has a 5 star rating by Canadian users,
the highest among eReading apps in the iTunes store. Less than 48 hours
after launch, hundreds of positive reviews began an influx of support
for Kobo's latest hit -- with reviews touting the app's navigation and
ease-of-use. Users also praised the app's new ability to organize
shelves in their library, calling it out as the Kobo app's top value.
More than 25,000 custom bookshelves have been created in just one week.
In the last 7 days:
- Kobo's app has claimed the highest rating available - 5-stars - in
- Globally, nearly 750,000 users have downloaded the app, a 20% jump
from version 4.3
- More than 1,100 4- and 5-star reviews have been posted
- Users now spend 10% more time in the Kobo application
- Version 4.4 is the highest reviewed eReading app in the United States,
the United Kingdom and Canada
The Kobo eReading app for iPhone®, iPad® and iPod Touch® can be
downloaded for free from www.kobo.com or the iTunes App Store. Customers who currently have Kobo on their
iPad or iPhone can download the update directly on their device.
Statements contained in this news release that are not historical facts
are forward-looking statements which involve risk and uncertainties
that could cause results to differ materially from those expressed in
the forward-looking statements. Among the key factors that could cause
such differences are: general economic, market or business conditions
in Canada; competitive actions by other companies; changes in laws or
regulations; and other factors, many of which are beyond the control of
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (IDG) and the majority shareholder of the global eReading
service Kobo, Inc. As the largest book, gift and specialty toy retailer
in Canada, Indigo operates in all provinces under different banners
including Indigo Books & Music; Indigo Books, Gifts, Kids;
IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The
online division, http://www.chapters.indigo.ca, features books, eBooks, toys, gifts and, and hosts the award winning
Indigo Online Community.
About Kobo, Inc.
Kobo is a global eReading service with more than 2.3 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world. Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe. Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs. Kobo's
innovative Reading Life is an industry-first comprehensive social
eReading experience - Kobo users can earn awards simply for time spent
reading and encouraging others. Kobo is backed by majority shareholder
Indigo Books & Music Inc, Cheung Kong Holdings, and institutional
SOURCE Indigo Books
For further information:
Director, Public Relations
416 342 8561