Indigo offers better deals for Canadian booklovers

    As the Dollar Rises, Book Prices Drop at Indigo, Chapters and Coles

    TORONTO, Oct. 31 /CNW/ - With the Canadian dollar on the rise, Indigo
Books & Music Inc. (TSX:IDG) is offering consumers better deals on the books
they love. In the past four months, the price of approximately 25,000 books
reduced anywhere from 5% to 30%, with more price reductions to come. And in
store at Indigo, Chapters and Coles, best sellers are 30% off everyday, and
40% off for irewards members, bringing many bestselling books to par or better
than US prices.

    Bestseller Savings at Indigo, Chapters & Coles
                                                                 Our Price
                                                                 30% off
    Title, Author                        US Price   CND Price    Bestsellers
    Playing for Pizza, John Grisham        $21.95      $26.95         $18.87
    You've Been Warned, James Patterson    $27.99      $32.50         $22.75
    World Without End, Ken Follett         $35.00      $42.00         $29.40
    Age of Turbulence, Alan Greenspan      $35.00      $42.00         $29.40
    Giving, Bill Clinton                   $29.95      $24.95         $17.47

    Indigo is further narrowing the pricing gap for Canadian booklovers by
offering great promotions, including the Sticker Savings Event, which provides
customers with an additional 10% off any book, 20% for irewards members.
    And online at, Canadians will continue to save more on
millions of titles with everyday deep discounts of up to 50% and free shipping
anywhere in Canada.
    The Canadian price printed on books is determined by the publisher often
six months before a book appears on store shelves and often does not reflect
the current exchange rate. The books that are coming into Indigo and Chapters
stores today were printed when the exchange rate was $0.85.
    Although book prices are coming down, the current pricing disparity has
frustrated Canadian consumers and book retailers are taking action. "We buy
and sell books in Canadian dollars," Joel Silver, Chief Merchant, Indigo Books
& Music Inc. notes, "and as such do not profit in any way from a strengthened
Canadian dollar. We continue to lower our prices and we've introduced more
promotional offers than ever before to help close the price gap."
    While Indigo continues to work with publishers to find long-term
solutions that will deliver the best possible prices to consumers without
crippling the Canadian publishing industry, Canada's largest book retailer
also continues to listen to its customers, delivering promotions that enable
booklovers to smartly shop Canadian.

    About Indigo Books & Music Inc.

    Indigo is a Canadian company and the largest book retailer in Canada,
operating bookstores in all provinces under the names Indigo Books Music &
more, Chapters, The World's Biggest Bookstore and Coles. Indigo operates, an online retailer of books, gifts, videos, and DVDs.
    Indigo is a publicly traded company listed on the Toronto Stock Exchange
under the stock symbol IDG. To learn more about Indigo, please visit the About
Our Company section of
    In 2004, Indigo founded the Indigo Love of Reading Foundation, a
registered charity whose mission is to provide new books and creative learning
materials to high-needs elementary schools, enhancing the literacy and
self-esteem of students in Canada. Visit for more
    In 2005 and 2006, the Company qualified as one of Canada's Top 100
Employers in a survey run by Mediacorp Canada. To learn more about Indigo,
please visit the About Our Company section of

For further information:

For further information: Lisa Huie Manager, Public Relations, (416)

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