-FIRST AWARD GRANTED FOR 10 MILLION MINUTES READ-
Students Rally to Bring Kobo eReading to Buena Park California High
TORONTO, June 16, 2011 /CNW/ - Indigo Books & Music, Canada's largest
book, specialty toy and lifestyle retailer today celebrates Kobo for
their efforts to inspire people of all ages globally to read more and
make a difference in their community. Kobo launched their Read On initiative in May 2011, tracking the number of minutes read on Kobo by
their 3.7 million users. With every 10 million minutes read, the
Company awards eReading packs valued up to $20,000 dependent on the
size and need of the recipient organization. In just 7 days after
launch, participants from dozens of countries collectively read 10
million minutes with Kobo. Buena Park High School, in Buena Park,
California, was selected as the inaugural recipient. The school will
receive an eReading prize valued at $10,000 consisting of 100 new Kobo
Touch eReaders, $3,000 in eBooks, Read On posters, t-shirts, program
guides and more.
"Indigo has long been committed to increasing literacy in high needs
elementary schools across Canada through the Indigo Love of Reading
Foundation," said Indigo founder and CEO, and Kobo Chair Heather
Reisman. "Through Read On Kobo carries on an important tradition of ours to inspire a love of
reading. We applaud their efforts to encourage more people to read
while making a difference in community literacy."
Michael Serbinis, CEO of Kobo says, "We're empowering the global reading
community to make a difference in their neighborhoods, using digital
technology and social networking to ignite a revolution - a reading
revolution. This first award - to Buena Park High School - reaffirms
how the power of reading can truly make a difference in people's lives,
large and small."
Kobo Awards First Ten Million Minute Milestone
Buena Park High School English teacher Adam DeClercq, who teaches
remedial reading for 9th and 10th grade students, saw the Read On challenge on the Kobo Facebook page (www.facebook.com/kobo), and rallied the school community to nominate their school.
"I'm always looking to improve my students' reading experience. Being
able to provide access to a wide variety of eBooks through Kobo's
eReaders and mobile apps can show my students that beyond being
important, reading can be fun," said DeClercq. "Many of my students
have not grown up reading and have not had a home library. The
excitement and joy of watching students read a book for the first time
in their lives is truly amazing. I'd like to thank Kobo for this
Kobo's Read On and the One Trillion Minute Challenge
Kobo launched 'Read On' with the goal make a difference in literacy and
a love of reading with schools and communities in need. For every 10
million minutes read on Kobo by Read On participants, up to One
Trillion Minutes, Kobo will make an award valued between $1,000 and
$20,000 to support digital reading programs. Readers can sign-up today
at www.kobo.com/readon, suggest a school or community organization of their choice, and simply
start reading with Kobo to contribute toward the challenge. All
minutes read are tracked on the real-time counter at www.kobo.com/readon.
It's easy to join the One Trillion Minute Challenge:
Sign Up: Online at www.kobo.com/ReadOn
Name Your Cause: A school or community organization dedicated to learning
Start Reading with Kobo: Every minute read counts
Tell Friends: Use Facebook, Twitter, Reading Life, blogs and podiums at schools and
community centers to spread the word, and help make a difference!
Watch the Minutes Add Up: Check the One Trillion Minute counter, updated in real-time at www.kobo.com/ReadOn
Kobo offers one of the largest eReading catalogues in the world, with
more than 2.3 million eBooks including New York Times Bestsellers, the hottest new releases, young adults, thrillers, romance
and more. Plus, Kobo offers over a million engaging classical
masterpieces to download and read for free. Using Kobo's free apps
readers can read on the device of their choice - such as smartphones,
tablets, laptops, desktops and more. Kobo also has a line of dedicated
eReaders available at retailers worldwide, including the new Kobo
eReader Touch Edition.
Additional information about Kobo's Read On initiative is available at www.kobo.com/readon.
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (TSX:IDG). As the largest book, gift and specialty toy
retailer in the country Indigo operates in all provinces and one
territory under different banners including Indigo Books & Music;
Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community. Indigo is also the majority
shareholder of KOBO Inc. a leading global destination for eReading.
About Kobo, Inc.
Kobo is a global eReading service with over 2.3 million eBooks,
magazines and newspapers - one of the largest eReading catalogues in
the world. Kobo believes consumers should have the freedom to read any
book on any device and has attracted millions of readers from over 100
countries across the globe. Kobo has top ranked eReading applications
for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the
eReading application of choice for leading tablet OEMs. Kobo eReaders
are also available at leading retailers including Indigo, Walmart, Best
Buy, Borders, WHSmith, Angus & Robertson's and Whitcoull's. Kobo's
innovative Reading Life is an industry-first comprehensive social
eReading experience - Kobo users can earn awards simply for time spent
reading and encouraging others. Kobo is backed by majority shareholder
Indigo Books & Music Inc, Cheung Kong Holdings, and institutional
SOURCE Indigo Books
For further information:
Vice President, Public Relations
416 342 8561