Independent Survey Confirms Global Warming is the #1 Environmental Concern for New Brunswickers - 84% Say Planting Trees is Part of the Answer

    SAINT JOHN, April 5 /CNW/ - A New Brunswick survey conducted in mid
February by Corporate Research Associates (CRA) as part of The Atlantic
Quarterly confirms that global warming is the leading environmental issue. 
The questions were commissioned by forestry company J.D. Irving, Limited.
    In both aided and unaided response, global warming was identified as the
most important environmental issue today by New Brunswickers. Indeed, of the
six major environmental issues evaluated, global warming (30%) was chosen as
the top issue, followed by air quality (25%) and water quality (21%).
    The CRA study confirmed that when asked to choose from a list of 6
environmental issues, global warming was the top answer (30%), followed by air
quality (25%) and water quality (21%).
    It is clear that residents in New Brunswick also understand the positive
impact on the environment of growing trees. In fact, 84% of New Brunswickers
believe that growing trees either has a significant (62%) or a moderate (22%)
impact on reducing greenhouse gases that cause global warming.
    When asked: "to the best of your knowledge, does growing trees have a
significant, moderate, little or no impact at all on the reduction of
greenhouse gases?" 84% of New Brunswickers agreed that growing trees has
significant (62%) or moderate (22%) impact on reducing greenhouse gases that
cause global warming.
    Furthermore, the vast majority (79%) of New Brunswickers either
completely or mostly agee that the forests in New Brunswick can support jobs,
while still maintaining a healthy and sustainable forest.
    The provincial poll also asked New Brunswickers whether they agree,
mostly agree, mostly disagree or completely disagree that the New Brunswick
forest can support jobs while still maintaining a healthy and sustainable
forest. Seventy-nine (79%) completely or mostly agreed.
    "Overall awareness of environmental issues continues to grow and there is
now widespread acceptance that global warming is a leading concern," said Don
Mills, President of Corporate Research Associates. "At the same time, there is
clear recognition of the value of planting trees to positively impacting the
    Global warming refers to an average increase in the Earth's temperature,
which in turn causes changes in climate. Gases like carbon dioxide retain heat
in the Earth's atmosphere, similar to the glass panels of a greenhouse.
Scientists believe that fossil fuels and other human activities are the
primary reason for the increased concentration of carbon dioxide - resulting
in global warming. Reducing greenhouse gases like carbon dioxide helps fight
global warming.
    Growing trees absorb about 1 tonne (907 kg) of carbon dioxide in their
life cycle and are a recommended way to reduce the impact of global warming.
Today, 19 European countries recognize forest management in their plans to
address climate change, including major forestry countries such as Finland and
Sweden. Several U.S. states have also adopted tree planting and tree growth as
part of their response to global warming. The 2006 Report from Canada's
National Round Table on the Environment and the Economy predicted land use and
forestry could result in a 100 million tonne net reduction of CO2 per year by
    "We conducted the poll to better understand what New Brunswickers are
thinking about environmental issues and, in particular, climate change. We
also wanted to understand their views on the impact of sustainable forest
management and tree growth as part of the solution to global warming," said
Blake Brunsdon, Chief Forester for J.D. Irving, Limited. "These results are
consistent with the most recent findings of the largest survey conducted in
Canada about global warming. The Globe and Mail confirmed that 77% of Atlantic
Canadians believe global warming is real and 52% of Atlantic Canadians believe
it will impact the next generation."
    "This year, J.D. Irving, Limited celebrates 50 years of planting trees
and will plant 33 million trees," said Brunsdon. "This is in addition to over
700 million trees planted since 1957. Trees not only provide habitat for
wildlife and jobs for people, they also help mitigate the impact of global
warming. A majority of New Brunswickers (79%) agree that the forest can
support jobs while maintaining a healthy and sustainable forest."

    The CRA poll was conducted between February 12 and February 19 and is
considered accurate plus or minus 4.9% 19 times out of 20.

For further information:

For further information: Geoff Britt, J.D. Irving, Limited, (506)

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