Inauguration of Laurentian Bank's Financial Services Boutique on St-Laurent boulevard

    MONTREAL, Oct. 21 /CNW Telbec/ - Laurentian Bank of Canada has officially
inaugurated its new Financial Services Boutique located at 3823, St-Laurent
boulevard, Montreal, in the presence of Mr. Réjean Robitaille, President and
CEO of Laurentian Bank, Mr. Luc Bernard, Executive Vice-President, Retail and
SME Financial Services, and Mr. Claude Sasseville, Regional Vice-President.
    Mr. Sasseville talks about Laurentian Bank's strategic orientation: "The
Bank is on a mission to become the third largest bank in Quebec. To achieve
this goal, we build on various strategies. First, focus on our key strength -
our passion for client interests - that translates into our advice services.
Second, stay close to our clients and contribute to making their life easier.
Finally, continue to innovate, finding creative and original solutions. This
boutique has a character all its own, and blends perfectly into its
environment, with its design reflecting the reality of customers who will
visit it.
    Designed with the local community in mind, the boutique will offer
Laurentian Bank's regular retail financial services. "We believe that this
formula will be well received by customers in the neighbourhood," added Claude
Sasseville. "Judging by the reactions of the people we are meeting today, our
new financial services boutique meets a need for service tailored to the
customer, and facilities where consumers feel comfortable and appreciated."

    Financial Services Boutiques: a reinvented in-branch banking experience

    Financial Services Boutiques are much more than mere points of service.
Everything has been reevaluated and redesigned architecturally to enhance the
sense of proximity and thus create an easy flowing floor plan that eliminates
physical barriers between Bank clients and employees. This welcoming,
nontraditional environment invites people to circulate freely in the Boutique
that includes a new play area for kids, a coffee lounge to relax with a cup of
coffee and a library zone to learn more about various banking-related
    The Boutique offers a dynamic and stimulating environment, a fresh and
warm atmosphere, a source of information on financial services, a place where
clients would want to stay a little longer.
    Laurentian Bank has 66 branches on the Island of Montreal. Its
156 branches, including 26 financial services boutiques and two Espresso
Bank-Cafés, form the Bank's total network.

    About Laurentian Bank

    Laurentian Bank of Canada is a banking institution operating across
Canada and offering its clients diversified financial services. Distinguishing
itself through excellence in service, as well as through its accessibility,
the Bank serves individual consumers and small and medium-sized businesses.
The Bank offers its products to a wide network of independent financial
advisors through B2B Trust, as well as full-service brokerage solutions
through Laurentian Bank Securities.
    With 156 branches and 340 automated banking machines, Laurentian Bank of
Canada is well established in the Province of Quebec, operating the
third-largest branch network. Elsewhere throughout Canada, it operates in
specific market segments where it holds an enviable position. Laurentian Bank
of Canada has more than $19 billion in balance sheet assets. Founded in 1846,
the Bank employs more than 3,500 people.

For further information:

For further information: Gladys Caron, Vice-President, Public Affairs,
Communications and Investor Relations, (514) 284-4500, extension 7511,

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Laurentian Bank of Canada

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