In the event of a disaster, we're ready. Are you? - Launch of a communications campaign to address risks

    SAINT-LAURENT, QC, Feb. 9 /CNW Telbec/ - At a news conference held today
at Borough Hall, the Mayor of Saint-Laurent, Alan DeSousa, announced the
details of a major communications campaign to address risks. The campaign is
aimed at all residents of Saint-Laurent.
    The campaign was organized by the Comité mixte arrondissement et
industries de Saint-Laurent (borough-industry joint committee of
Saint-Laurent, or CMAI), a voluntary regrouping of businesses and
organizations chaired by Bruno Pelletier, Director of Operations at Canada
Colors and Chemicals Limited. The committee's membership is made up of five
industrial companies (Bombardier Aerospace, Pétroles Crevier, Canada Colors
and Chemicals Ltd., Recochem and Agropur), emergency responders from the Ville
de Montréal-the Centre de sécurité civile (civil security centre); the police
service; the fire prevention service-Développement économique Saint-Laurent,
the Centre de santé et de services sociaux de
Bordeaux-Cartierville-Saint-Laurent, as well as two citizens of Saint-Laurent.
    The campaign's slogan, In the event of a disaster, we're ready. Are you?,
well illustrates the CMAI's mission, which is both to inform residents about
risks present in the territory of Saint-Laurent and to raise their awareness
as to their responsibility for their own safety and that of their loved ones.

    A two-phase campaign

    In order to achieve its objectives, the CMAI will focus on two
initiatives, among others. The first initiative is the distribution to all
households in Saint-Laurent of a Citizens' Guide on what to do in an emergency
situation. The guide will be sent out over the next few days. In addition to
providing Saint-Laurent families with a list of phone numbers for emergency
responders as well as information on the main potential natural or industrial
risks in the borough, the document will also help families to develop an
emergency plan. To this end, the guide contains numerous sections on topics
related to the campaign, such as practical tips and advice, items to include
in a first-aid kit, and measures that the borough will take in the event of an
emergency situation.
    The second initiative is the holding of the first-ever Safety and
Security Show, to which everyone is invited. The trade show will be held on
Saturday, March 7, 2009, from 10 a.m. to 3 p.m. at the Centre des loisirs,
located at 1375, rue Grenet. The trade show, which offers free admission, will
bring together industrial companies operating in Saint-Laurent as well as a
large number of organizations involved in the management of emergency
situations in the borough. Throughout the day, the event will offer, in
addition to information related to the trade show's theme, a variety of
activities for the entire family, demonstrations by emergency responders,
mascots and door prizes for the first 100 visitors.

    Saint-Laurent Council's objective

    With safety and security being one of Saint-Laurent Council's main
concerns, Mayor Alan DeSousa is delighted that a campaign focused on this
topic is being addressed to the people of the borough. The campaign draws on
the expertise of all stakeholders and also invites residents to play an active
role in the initiative: "Because the goal of Saint-Laurent Council members is
to provide citizens with a safe, secure and peaceful living environment, our
administration is taking all necessary measures to manage risk throughout its
territory. All those with a stake in this issue, along with the numerous
emergency-measures experts, are ready to respond at any time. In our opinion,
however, it is also important that we give residents the tools they need by
providing them with information on the risks present in the territory and on
the measures that they can easily put in place themselves in order to mitigate
the effects of a disaster."

    Excellent collaboration from the community

    The Mayor also said he was proud of the excellent collaboration offered
by companies that generate risk in Saint-Laurent. "Without a doubt, this
confirms that these companies are responsible members of the community, that
they pay close attention to the safety of their facilities, and that they're
ready to respond in the event of an incident."
    The Mayor also paid tribute to the CMAI members for developing the
campaign: "I would like to highlight the important work undertaken by all CMAI
members, including its Chairperson, Bruno Pelletier, and especially the
involvement of the two citizens who sit on the committee, Lucie Décary and
Michel Labelle. Thanks to their presence and excellent judgement, the
citizen's point of view was always in the forefront, and this throughout all
the major decisions the committee took during the implementation of the
    It should be noted, in closing, that the initiative will also be
supported by a poster campaign and by the distribution of information in
various communications vehicles, including Saint-Laurent's website at, under the "Services to citizens" section,
"Security" subsection, which will be available soon.

For further information:

For further information: Paul Lanctôt, Directeur des Relations avec les
citoyens, Borough of Saint-Laurent, (514) 855-6000, poste 4310, Cell.: (514)
825-6231; Julie Bellemare, Bellemare Communications, (450) 224-9227, Cell.:
(514) 967-9228

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