Enabling airlines to handle customer service issues through
Facebook, Twitter and other social mediums
SEATTLE, Sept. 13, 2011 /CNW/ - InterGlobe Technologies (IGT), the
leading provider of integrated IT-BPO solutions to the travel and
hospitality industry, today announced its strategic partnership with
SimpliFlying, the world's leading airline brand strategy consulting
company. With travel companies keen on leveraging social media, IGT and
SimpliFlying together will offer new solutions to fine-tune their
travel partners' needs and opportunities.
Announcing the partnership at APEX Expo 2011 at Seattle, Akhil Agarwal,
Chief Operating Officer, IGT, said, "We believe that social media is
altering travel planning and purchase. As travelers get more social,
travel brands will generate considerable social chatter. Our internal
studies confirm that for every 100 customer service calls, airlines
will attract 96 conversations over social media. Given this need, we
believe that our partnership with SimpliFlying will enable the
integration of marketing & customer support consulting with technology
as an enabler."
Shashank Nigam, Chief Executive Officer, SimpliFlying, further added,
"There are 191 airlines on Twitter today, and only 85 actively tweet.
Of these, only 28 provide 80% of the tweets. Most are obviously short
on resources. As travel companies get more social, it's time to provide
options where they can scale their social media programs without a
dramatic increase in costs. Our partnership with IGT will redefine the
business strategies where we will be able to provide end-to-end
customer engagement solutions to our customers."
The joint solution offered by IGT and SimpliFlying will allow airlines
to scale their customer service offerings through social media without
putting significant resources towards expanding an internal team. This
will help airlines and travel companies achieve significant cost
savings, drive operational efficiencies and increase customer
SimpliFlying is the world's leading airline brand strategy consulting
company, with headquarters in Singapore and offices in Toronto and New
York City. SimpliFlying helps airlines engage travelers profitably.
SimpliFlying's key clients include IATA, Turkish Airlines, Airbus, LAN
Airlines, airBaltic, Bombardier Aerospace and Pluna.
SimpliFlying.com is also one of the top 3 blogs on aviation and @simpliflying is one of
the Top 5 most influential on Twitter on airlines.
About InterGlobe Technologies
InterGlobe Technologies (IGT) is a global travel domain expert,
providing travel technology and BPO services, that helps maximize
business performance of its customers. IGT is committed to delivering
innovation and business excellence across the entire spectrum of the
travel, and hospitality domains. The company offers integrated
Application Development and Maintenanceâ€š Contact Center, Back Office
Services and Solution Frameworks to the travel industry worldwide.
IGT is part of InterGlobe Enterprises Limited with interests in
aviation, technology & hospitality. With its footprint, spanning across
the globe from 8 state-of-the-art delivery centers, IGT employs over
4000 travel experts worldwide.
SOURCE InterGlobe Technologies (IGT)
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