Important road safety reminders: Labour Day and back to school

    VANCOUVER, Aug. 30 /CNW/ - ICBC is advising motorists of two important
road safety reminders: the Labour Day long weekend and back to school.
    "Over the next few days the roadways will be busy with long weekend
traffic and then students heading back to school. Please slow down and drive
responsibly," said Solicitor General John Les. "This government is committed
to road safety, but we need all motorists to do their part too by driving
    The three-day Labour Day long weekend -- based on the past five-year
average -- typically sees 1,660 crashes, 550 injuries and five fatalities.
These crashes cost ICBC and its customers more than $15 million.
    School is back in session as of Tuesday September 4 and police will be
monitoring speeds in school zones. When school is in session, a 30-km/h school
zone speed limit is in effect from 8 a.m. to 5 p.m., unless otherwise posted.
Drivers are also reminded vehicles approaching from both directions must stop
for school buses when their lights are flashing. Tragically, car crashes are
the number-one killer of children and youth in B.C. ICBC is urging motorists
and pedestrians of all ages to make road safety a priority throughout the back
to school season.
    "As school resumes, many young children will be excited and may forget
the rules of the road," said Nicolas Jimenez, ICBC's Director of Road Safety
and Loss Prevention. "We're asking all drivers to use extra caution in and
around school and playground zones. ICBC works to keep our customers insurance
rates low and stable by investing in road safety programs that reduce crashes,
injuries, and save lives."
    ICBC provides free road safety curriculum materials to schools across
B.C. The materials are customized to each grade level and designed to promote
road safety awareness among students.

    Tips for motorists

    -   Slow down and leave extra space between your vehicle and the one in
    -   Plan ahead and be realistic about travel times. Allow extra time for
        possible delays that may arise due to increased traffic volume over
        the long weekend or construction.
    -   Make staying focused on the road a priority by keeping distractions
        to a minimum. Place calls before you drive and pull over to read

    Tips for students

    -   Use designated crosswalks, and obey all pedestrian traffic signs.
    -   Make eye contact with drivers, so you know they see you and they know
        you see them.
    -   Dress to be seen by wearing bright-coloured clothing and adding
        reflective material to backpacks.
    -   Cyclists are reminded to always wear a helmet - it's the law. And
        keep to the right-hand side of the road as much as it is safe to do

    For more information on road safety, visit

For further information:

For further information: MEDIA CONTACTS: Kate Best (604) 982-2480; Ryan
Detwiller - Southern Interior and North Central (250) 979-4612; Brian Sargent
- Vancouver Island (250) 414-7895

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