Implementation of Public Health Communications System Using Novra A75 Receivers

    WINNIPEG, March 11 /CNW/ - Novra Technologies Inc. (NVI: TSX; Venture)
today announced that The Kentucky Department for Public Health has enhanced
the State's alternative communications capabilities between local public
health agencies and hospitals with the addition of wireless datacasting using
more than 240 of Novra's A75 receivers spread throughout the state of
    "The A75 is built upon the very successful design of our S75 broadband
satellite receiver. It is the only ATSC receiver on the market in its price
range that delivers IP (Internet Protocol) to a LAN (Local Area Network). We
are delighted to have been selected to provide the receiver technology and
with the subsequent successful implementation of this valuable communication
channel for critical public health information," stated Harris Liontas,
President and CEO of Novra Technologies.
    Marty Riche, President of Deco A/V stated, "We are very pleased with the
performance of the A75 receiver as a central component of this important
communications system. Its reliability and cost effectiveness, along with
Novra's reputation for quality products and service, were paramount in our
selection of the A75."
    The A75 broadband receiver is compliant with the ATSC A/90 standard.
Through a standard low-cost TV antenna such as a pair of "rabbit ears" or a
digital television antenna, the A75 receives digital television broadcasts,
extracts the Internet Protocol (IP) traffic and forwards it through an
Ethernet port to a local area network. This traffic can be data files, video
streams and/or audio streams. Like other members of Novra's S75 product
family, the A75 provides the advantage to directly feed an entire network with
IP traffic, rather than only servicing a single computer or set-top box.
    The ATSC Digital Television (DTV) standard has been adopted in the US for
terrestrial digital television broadcast. All analog TV stations in the US are
expected to switch by early 2009 from the current analog NTSC standard to ATSC
digital TV. Canada adopted the ATSC standard in 1997. Most of the Americas are
evaluating or have already adopted ATSC along with South Korea and the
    Datacasting in general provides an opportunity for broadcasters to
achieve additional revenue to offset the expenses associated with compulsory
conversion to DTV. A 6MHz ATSC channel is capable of transmitting 19.38Mbps of
data. There are approximately 1700 TV stations in the USA that could use
datacasting to transmit homeland security information and other streaming and
file delivery services such as distance education.

    About Novra Technologies Inc.

    Novra Technologies offers premium products and solutions to the
datacasting and digital signage markets. Novra specializes in the transmission
and reception of IP traffic over satellite, cable and terrestrial
communication links. Products offered include broadband receivers for DVB
Satellite, DVB Cable, and ATSC systems. Novra's IPE encapsulator products can
be used in both DVB and ATSC MPEG2 systems for datacasting as well as
broadband access applications. The NovraLink digital signage solution
integrates Novra's technologies into a comprehensive multimedia management and
distribution system.

    Forward Looking Statements

    Statements in this release relating to matters that are not historical
fact are forward-looking statements based on current expectations, forecasts
and assumptions that involve risks and uncertainties that could cause actual
outcomes and results to differ materially. Factors that could cause or
contribute to such differences include, but are not limited to general
economic conditions, changes in technology, reliance on third party
manufacturing, managing rapid growth, global sales risks, limited intellectual
property protection and other risks and uncertainties described in Novra's
public filings with securities regulatory authorities.

    TSX Venture Exchange has not reviewed and does not accept responsibility
for the adequacy or accuracy of this release. The statements contained in this
release that are not historical facts are forward looking statements, which
involve risks and uncertainties that could cause actual results to differ
materially from targeted results. The Company relies upon litigation
protection for forward-looking statements.

For further information:

For further information: Harris Liontas, President & CEO at (204)
989-4724, Facsimile (204) 989-4640, Email; Novra
Technologies Inc., 900-330 St. Mary Avenue, Winnipeg, MB, R3C 3Z5

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