"Imaginer la place d'Armes", a major brainstorming in view of the development of Place d'Armes

    Presentation of the teams of designers and unveiling of the program of
    public activities of the UNESCO urban design workshop

    MONTREAL, Oct. 2 /CNW Telbec/ - Ville de Montréal and the Ministère de la
Culture, des Communications et de la Condition féminine have agreed to develop
Place d'Armes in 2008. To prepare for this project, the Design Montréal bureau
will conduct the "Imaginer la place d'Armes" UNESCO urban design workshop from
October 20 to 27, with the participation of seven designers from Berlin and
Buenos Aires who will work with the three Montréal teams. Several activities
will give Montrealers an opportunity to take part in the discussions regarding
the revamping of this highly emblematic site. The unveiling of the program was
attended by partners and members of the professional design and heritage

    Three teams of professional Montréal designers were selected

    Fifty-eight Montréal designers, teamed up in groups of three, responded
to the public call for candidates issued by Design Montréal in May 2007. Three
interdisciplinary teams made up of recognized professionals in development and
design were selected (see list enclosed). These teams will also include
creators from Berlin and Buenos Aires, the two other UNESCO cities of design.
    Their mandate will be to develop fresh and innovative design strategies
and proposals for the development of Place d'Armes, where preliminary work
should start in 2008.
    The design workshop is an open and participatory ideation process
integrated into a larger urban event aimed to establish a constructive
dialogue between the project's stakeholders, i.e. Place d'Armes residents and
shopkeepers, Montrealers in general, representatives of public
administrations, promoters, designers, elected officials, and urban planning

    Original activities for the general public

    The wide range of activities will give participants a chance to voice
their opinion and to follow the workshop's activities live by logging on to
www.vieux.montreal.qc.ca/placedarmes. The public is also invited to the
presentation of the proposals developed by the designers, which will take
place at the Palais des congrès de Montréal, on Saturday, October 27, at
1:30 p.m.
    The "Imaginer la place d'Armes" UNESCO urban design workshop is led by
the Design Montréal bureau in partnership with the Ministère de la Culture,
des Communications et de la Condition féminine and the UNESCO Chaire en
paysage et environnement de l'Université de Montréal.
    The event can also count on the cooperation of several city departments
(heritage, parks and green spaces), as well as on the financial support of the
Entente sur le développement culturel de Montréal 2005-2008 and of the
Ministère des Affaires municipales et des Régions, as part of the Fonds de
développement de la métropole.
    Design Montréal and its partners would like to thank the Fabrique de la
Basilique Notre-Dame, the Hôtel Place d'Armes and the Palais des congrès de
Montréal for their contribution.
    For more information on the "Imaginer la place d'Armes" UNESCO urban
design workshop and the various activities, log on to


    Design Montréal                    UNESCO URBAN DESIGN WORKSHOP
    VILLE UNESCO DE DESIGN             October 20-27, 2007


    From October 20 to 27, 2007, Ville de Montréal, in conjunction with the
Ministère de la Culture, des Communications et de la Condition féminine, will
hold an urban design workshop to prepare for the Place d'Armes development
project included in the three-year capital works program, which will be part
of the 2005-2008 agreement on the cultural develop- ment of Montréal.


    A design workshop is an ideation and development process usually carried
out before commissioning a work in order to explore new concepts-which
generate ideas-before their integration into a project. The workshop's
participatory nature makes it an open and transparent process of urban
planning. As a planning and consultation tool, such a process is especially
suitable to public urban projects as well as an exercise in communication that
fosters the development of shared views.
    The design workshop is a convivial and dynamic process that runs for a
limited time (about a week), during which teams of designers of various
disciplines are invited to develop design strategies and proposals regarding a
specific site. During the workshop, various activities may be organized with a
view to fostering interaction and communication among elected officials,
representatives of public administrations, developers, designers, guest
experts, and the public.


    As witnessed here and abroad, urban design workshops speed up the thinking
process, and their repeated use helps develop a culture of creativity and the
inculcation of quality.
    In addition, by proposing a form of public action that deals with the
future and promotes the public's participation and commitment, the urban
design workshop is ideal as a process of sustainable development.
    More specifically, the "Imaginer la place d'Armes" urban design workshop
is aimed at promoting:

    - a fresh look at this highly emblematic Montréal square;
    - the enhancement of the project's revamping program;
    - the participation of residents and associations in defining the
      development program;
    - the recognition and status of Montréal, UNESCO City of Design


    A wide array of activities will enable professionals from the design
community and the general public to discuss and debate the development of
Place d'Armes project.

    Watch designers work live

    During the week of the workshop, the MONOPOLI artists' centre will become
a forum where people can keep watch, meet, and exchange ideas.
    According to the concept developed by MONOPOLI and Design Montréal, the
creative output of the three teams of designers will constitute the basis of a
"work-in-progress" exhibit. Every day, the designers will bring what they have
produced to MONOPOLI, and all the ideas generated during the workshop will be
showcased in the final exhibition.
    MONOPOLI will be the nerve centre, open to everyone, where all the
concepts developed by the designers could be viewed and where one could truly
get the feel of this intensive creative process, its spontaneity, its
excitement, its constant and rapid evolution.
    The "Imaginer la place d'Armes" exhibition will continue from November 7
to December 16, at MONOPOLI's regular hours.

    From October 20 to 25, and from October 28 to December 16
    (closed from November 1 to 6)
    MONOPOLI, architecture gallery
    181, rue Saint-Antoine Ouest
    12 p.m. to 7 p.m.
    Admission free


    Voice your opinion on the development of Place d'Armes

    The public is invited to take a stand on the development of Place d'Armes
by responding to the questions that will be broadcast on the Web at:


    Visit Place d'Armes and Old Montréal

    The Place d'Armes and its surrounding buildings comprise some of the most
significant landmarks of the evolution of Old Montréal's architecture. A
90-minute guided tour will be offered at two different dates. Join us at the
feet of Monsieur de Maisonneuve!

    Guided tours of Place d'Armes
    Sunday, October 21 and 28
    Leaves Place d'Armes in front of the De Maisonneuve monument
    2:30 p.m


    Come and meet the designers

    MONOPOLI will be holding midday get-togethers on Tuesday, October 23 and
Thursday, October 25. Bring your lunch, find out what the designers have been
up to, talk to them about the development of Place d'Armes.

    Midday get-togethers
    Tuesday, October 23 and Thursday, October 25
    MONOPOLI, architecture gallery
    181, rue Saint-Antoine Ouest
    12 p.m.
    Admission free


    Take part in the debate and discussions on the development of Place

    On Wednesday, October 24, at 7 p.m., come and hear the students in
development and design at the universities of Montréal, McGill, Concordia and
UQAM present their views on the development of Place d'Armes during the "Stake
Your Claim!" event organized along the lines of a "Pecha Kucha" evening.
    Launched in Tokyo by the Klein Dytham firm, in 2003, the Pecha Kucha
evenings-Japanese for "the sound of conversations"-consist of a series of
presentations where creators from all fields present a project or a concept in
a relaxed atmosphere conducive to the exchange of ideas.

    "Stake Your Claim!" evening
    Wednesday, October 24
    Fabrique Notre-Dame, Parish Hall
    426, rue Saint-Sulpice
    7 p.m.
    Admission free


    See the presentation of the proposals developed by the three teams of

    On Saturday, October 27, at 1:30 p.m., the public is invited to the
presentation of the results of the UNESCO urban design workshop during which
the three teams of designers will present their development strategies and
proposals. A debate with guest experts will follow the presentations of every
team. Moreover, an exhibition will showcase the work produced by all the

    Presentation of the results of the "Imaginer la place d'Armes" UNESCO
    urban design workshop
    Saturday, October 27
    Palais des congrès de Montréal (Viger entrance), Room 524 A
    1:30 p.m.
    Admission free


    For more information on the "Imaginer la place d'Armes" UNESCO urban
design workshop and the program of activities, log on to


    The interdisciplinary teams of designers are made up of urban development
professionals (architecture, design, urban design, landscape architecture,
urban planning), and at least one designer working in communications or the
arts (a visual or video artist, a photographer).
    Every team also includes a designer from Berlin and a designer from Buenos
Aires, except for team 3, which has two designers Buenos Aires. In addition,
one young Montréal professional in development or design, selected by Design
Montréal, will join each team as a trainee.

    Team 1

    Randy Cohen, Anne Cormier, Howard Davies, architects
    Atelier Big City, Montréal (www.atelierbigcity.com

    Daniel Pearl, architect
    L'O.E.U.F. (L'Office de l'éclectisme urbain et fonctionnel),
    Montréal (www.loeuf.com)

    Jean-Jacques Binoux, landscape architect
    Version Paysage, Montréal

    Alain Martel, industrial designer
    Tak design industriel, Montréal (www.takdi.com)

    Tamzyn Berman, graphic designer
    Atelier Pastille Rose, Montréal (www.pastillerose.com)

    Raoul Hesse, designer in architectural lighting
    LichtVision, Berlin (www.lichtvision.net)

    Tomas Powell, architect and publisher
    Summa & Barzon, Buenos Aires (www.summamas.com)

    Team 2

    Claude Cormier and Marc Hallé, landscape architects
    Claude Cormier, Landscape Architects, Montréal (www.claudecormier.com)

    Gavin Affleck, architect
    Affleck + de la Riva architectes, Montréal (www.affleck-delariva.ca)

    Raphaelle de Groot, artist, Montréal (www.raphaelledegroot.net)

    Ulrich Beckefeld, architect
    OSA (Office for Subversive Architecture), Berlin and Vienna

    Diana Cabeza, architect, urban designer, artist
    Estudio Cabeza, Buenos Aires (www.estudiocabeza.com)

    Team 3

    Micheline Clouard and Julie St-Arnault, landscape architects
    Vlan Paysages, Montréal (www.vlanpaysages.ca)

    Annie Lebel and Stéphane Pratte, architects
    Atelier in situ, Montréal (www.atelierinsitu.com)

    Alan Knight, professor of architecture
    Université de Montréal (www.apa.umontreal.ca)

    Mauro Bernadini, architect
    Planarquitectura, Buenos Aires (www.planarquitectura.com.ar)

    Martin Churba, designer
    Tramando, Buneos Aires (www.tramando.com)

    Alexandra Martini, designer
    Martini Meyer, Berlin (www.martinimeyer.com)

For further information:

For further information: Stéphanie Jecrois, Design Montréal, (514)
872-5388; Colette Proulx, Ministère de la Culture, des Communications et de la
Condition féminine, (514) 873-2979

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