Imagine Canada's Ethical Code Program Exceeds Year One Targets!

    Member Charities Embrace Program to Solidify Donor Trust

    TORONTO, April 7 /CNW/ - Leaders and pioneers of the Ethical Code Program
community movement gathered today to celebrate the first year of Imagine
Canada's relaunched Ethical Code Program as the first official report back to
the community was released.
    The Ethical Code program, which was first launched in 1998, was
successfully relaunched in 2008 with a greater focus on accountability and
public engagement. Participation in the revised Ethical Code Program was much
greater than anticipated, with 175 charities joining the Program by the end of
2008. Together, these charities account for $1.3 billion in fundraising
revenues - more than 7% of all fundraising revenues reported by Canadian
charities. The year one results represent a solid foundation to build upon as
Imagine Canada's focus, expectations and priorities for year two is continued
growth of the Code Program.
    The Ethical Code Program is a tool that can help charities meet donor
expectations and distinguish them from others in the field. Built by the
sector, for the sector, its goal is to enhance the performance of charitable
organizations, strengthen donor trust and to further build upon the
foundations of existing confidence in the sector.

    "We are encouraged by the level of commitment from Ethical Code Program
    participants and those charities striving to join this community. It's
    not about signing on a dotted line. Charities must put in the effort and
    time to do their due diligence to ensure that they are in full compliance
    of the code," says Marcel Lauzière, President & CEO of Imagine Canada.
    "These charities are working to take public confidence in the sector and
    push it one step further with their participation, ensuring ongoing
    integrity of the donorcharity relationship."

    Charities that join the Ethical Code Program have the right to use the
Ethical Code trustmark, which signals to donors that they comply with the
standards in the Ethical Fundraising and Financial Accountability Code.
Participation in this voluntary program is open to all registered Canadian
charities and registered Canadian amateur athletic associations.

    "As a charity, our obligation lies first and foremost with our donors.
    Trust, shared values, and good communication are all essential components
    of this. We're proud to use our membership in the Ethical Code Program to
    show our donors the transparency and accountability of our operations,"
    explains Tony di Cosmo, Executive Director of St. John's Rehab Hospital,
    as to why they value the Ethical Code.

    The Ethical Code community movement is gaining ground. The Program is on
track to meet 2009 targets with more than 200 charities now participating in
the code. Donors can feel confident that Ethical Code Program participants can
be trusted to steward their contributions responsibly.

    For further details from the 2008 Ethical Code Program Progress Report,
such as subsector representation, geographical representation, partnerships,
etc. download a PDF of the report at:

    The Ethical Code Program is generously supported by: GreatWest Life,
London Life and Canada Life.

    Imagine Canada is a national charitable organization that looks into and
out for Canada's charities and nonprofit organizations. It advances knowledge
and relationships to foster effective and sustainable charitable and nonprofit

    Additional Materials: 2008 Ethical Code Program Progress Report (pdf):
    Ethical Code Website:
    Ethical Code Program Participants:
    In Charity We Trust, information supplement featured in Maclean's
    magazine June 2008:

For further information:

For further information: Marnie Grona (English media), Senior Manager,
Marketing & Communications,, (800) 263-1178 x244 or
(416) 597-2293, (416) 300-7220 cell; Amanda Mayer (French media), Imagine
Canada - Ottawa,, (800) 821-8814 x239 or (613)
238-7555, (613) 292-0569 cell; For more information on Imagine Canada visit:

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