Imagine Canada Launches Thanks & Giving Campaign

    Invites Canadians to Start a NEW Tradition of Giving at Thanksgiving

    TORONTO, Sept. 25 /CNW/ - Imagine Canada launched its inaugural national
Thanks & Giving campaign today in partnership with Canadian businesses and
charitable groups. Thanksgiving is a time when families and friends gather to
celebrate and recognize their good fortune. Thanks & Giving is aimed at
encouraging and stimulating philanthropy during Canada's Thanksgiving holiday.
    Every Canadian in every community across our country is touched in some
way by the work of mission-based charitable organizations. They clean our
rivers, educate our children, research cures for diseases, promote physical
activity, preserve our cultural heritage, feed the hungry and provide
emergency and disaster relief services. Their work helps build vibrant,
healthy communities for all Canadians.
    "We hope families will take the time this Thanksgiving weekend to reflect
on which charities matter to them. The Thanks & Giving campaign introduces a
new Thanksgiving tradition that encourages Canadians to come together to give
back while they give thanks," says Georgina Steinsky-Schwartz, Imagine
Canada's President & CEO.
    The Thanks & Giving Campaign is launched in partnership with, Maclean's magazine and Investors Group with a special 20-page
supplement in the October 6 issue of Maclean's magazine on newsstands today.
The supplement is a showcase of inspirational stories on how individual
Canadians are giving back to their communities and offers ideas on how
Canadians can join the giving movement. Our charitable and business
advertising partners will also engage their community of supporters in
encouraging this new giving movement.
    Canadians are encouraged to join the new Thanks & Giving tradition by
visiting the webpage and donate to their chosen
cause through, Canada's online giving portal.
    A "You Give. We Thank." contest, supported by Investor's Group, further
engages Canadians by asking them to take a moment to reflect on the Canadian
charities that have made an impact on their lives. Individuals can submit
their Reflections Story to Imagine Canada where they have the opportunity to
win $5,000 to donate to a registered Canadian charity of their choice.
    The Thanks & Giving supplement is the first step to a broader annual
Thanks & Giving campaign. "The long-term strategy for the Thanks & Giving
campaign is to develop additional partnerships in order to further increase
awareness of this giving movement during a traditional time of thanks," says
Jocelyne Daw, Vice President, Marketing & Community Engagement with Imagine
Canada. "Initial response from potential partners for year two has been
encouraging; we look forward to growing this campaign beyond its inaugural
    To view a PDF of the Thanks & Giving supplement visit:

    Giving Facts from Imagine Canada:

    According to Imagine Canada's research study, the Canada Survey of
    Giving, Volunteering and Participating, 85% of Canadians provide some
    form of financial support to nonprofits. While we're all motivated to
    give something, the bulk of the support is coming from a small group of
    us. Twenty-one percent of Canadians provide 82% of the value of all
    donations. Imagine Canada would like to see the burden of support shared
    among a larger group.

    The average annual contribution among the total giving population is
    approximately $400 (or $33 a month). Don McCreesh, who heads up the board
    of directors at Imagine Canada, believes that many of us have the greater
    capacity to give and that with some inspiration and a shared interest, we
    can see this average contribution rise.

    "Of course no Thanks & Giving gift is too small," offers Imagine Canada
    Board President Don McCreesh. "Charities rely on individual donations to
    meet the needs of their communities and this need continues to grow as
    other revenue areas, like government support, are on the decline. And for
    those who can't give money, time and talent are equally valuable."

    Thanks & Giving is an initiative of Imagine Canada, a national charity
that looks into and out for Canada's charitable and nonprofit sector. Our
research and public policy facilitate increased philanthropy and public
engagement; our tools and resources strengthen the sector. Together, they
contribute to social progress and vibrant communities.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Marnie Grona, Senior Manager, Marketing &
Communications, Imagine Canada, 2 Carlton Street, Suite 600, Toronto ON M5B
1J3, 1-800-263-1178 x 244 or (416) 597-2293 x 244,

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