I'm Only One Person, What Difference Can I Make?

    Unique event featuring a line-up of Canada's top socially conscious
    speakers unites thousands to kick-off a year of taking action!

    TORONTO, Oct. 15 /CNW/ - On October 19, 2007, more than 7,500 student
leaders from across Ontario will unite at the Ricoh Coliseum in Toronto for
National Me to We Day, an event that combines the energy and passion of
Canada's top socially-conscious speakers to share the message that one person
can make a world of difference. Thousands more will tune in from coast to
coast via a live web-cast. The event will launch the Year of We, a year-long
action-oriented initiative to encourage youth and adults to get involved in
their local and global communities.
    National Me to We day is an initiative led by Canadian-based NGO Free The
Children. It is hosted by celebrity guest Ben Mulroney and features an
exciting line up of Canada's top leadership and motivational speakers,
including Roméo Dallaire, Irshad Manji, Mark Tewksbury, Justin Trudeau, cast
members from Degrassi: The Next Generation and accomplished child rights
advocates, Craig Kielburger and Marc Kielburger, founders of Free The
Children. Musical guests include Hanson and the 2007 Canadian Idol winner,
Brian Melo. There will be a special presentation from Michel Chikwanine, a
war-affected child, who will share his first-hand experience growing up in the
Democratic Republic of Congo during the Great War of Africa.
    "Me to We," the name of the event, is based on a term coined by the
Kielburgers. "It is a way of living that celebrates volunteerism, community
building and service to others. And that is the main message of National Me to
We Day," says Craig Kielburger, founder of Free The Children. "National Me to
We Day will educate and empower youth to "THINK WE" and act as global citizens
to create change for a better world."
    The momentum of the day will continue through the Year of We, which
encourages schools, homes and workplaces to take action. Here are some ways
that Canadians are getting involved:

    -   Youth can win a volunteer trip to Africa, Latin America or Asia by
        getting involved and taking action through Free The Children's Adopt
        a Village program.
    -   Students will learn about volunteerism and social justice issues in
        the classroom through a special Me to We school kit for educators.
    -   Families and offices can download their own Me to We family or office
        kits by logging on to www.freethechildren.com/metoweday. Each kit
        provides tangible action ideas to help support international
        development work.

    More than 500 schools across Ontario will attend National Me to We Day.
The event is made possible at no cost to students and schools through the
support of numerous companies and organizations.
    "National Me to We Day is an example of the type of program that helps
our kids build their own social and volunteerism priorities," says Brian
Davis, executive vice-president of National Bank Financial, title sponsor of
National Me to We Day. "We are proud to be a long-term corporate supporter of
Free The Children. With their help, we are engaging our own employees to bring
initiatives for childhood development directly into their communities, schools
and families."
    National Me to We Day begins at 9:30 a.m. and ends at 2:30 p.m. at the
Ricoh Coliseum, 100 Princes' Blvd., Toronto. To attend the event and for more
information, visit www.freethechildren.com/pressroom.

    Free The Children is the world's largest network of children helping
children through education, with more than one million youth involved in
innovative education and development programs in 45 countries. Founded in 1995
by international child rights activist Craig Kielburger, Free The Children has
a proven track record of success. Through the energy and passion of youth,
Free The Children has built more than 450 schools around the world, shipped
more than $11 million US in essential medical supplies, and it provides
education for 40,000 children everyday. The organization has received the
World Children's Prize for the Rights of the Child (also known as the
Children's Nobel Prize), the Human Rights Award from the World Association of
Non-Governmental Organizations, and has formed successful partnerships with
leading school boards and Oprah's Angel Network. For more information please
visit www.freethechildren.com.

For further information:

For further information: Melissa Yaw, Communications Coordinator, by
e-mail at melissa@freethechildren.com or by phone at (416) 925-5894 ext. 248;
Event day, call (416) 528-9134; Interviews with speakers are available upon
request. Please contact Melissa Yaw by Wednesday, October 17.

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Free The Children

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