Illumicell Taps Microsoft software "legend," Regional Director and MVP as technical advisors

    CALGARY, April 27 /CNW/ - illumiCell Corporation (TSX-V: ICC), a
Calgary-based provider of local search services, has signed multi-year service
contracts with Juval Lowy, recognized as 'a software legend' by Microsoft, and
Michele Leroux Bustamante, a Microsoft Regional Director and MVP for Connected
Systems, both of IDesign Inc.
    Both Lowy and Bustamante work directly with the Microsoft design team for
the Windows Communication Foundation (WCF) platform, are frequent lecturers at
Microsoft developer conferences across the globe, and provide Master Class
training programs in North America, Europe, Australia and Asia. Lowy, a best
selling Microsoft .NET author, is most noted for design architecture of large
WCF systems.
    "The opportunity addressed by illumiCell is a sweet spot for the Windows
Communication Foundation," Lowy said. "We look forward to building a rock
solid infrastructure that is both flexible and cost efficient for the
company's operations."
    Bustamante, also a well-known author and technology leader, is most noted
for creating development team leverage through her deep understanding of
Microsoft and other service-oriented technologies. With years of experience
developing teams to manage large-scale enterprise systems, and her past
successes holding executive level management positions, Bustamante will help
illumiCell continue to build a strong technical team and contribute to the
technology leadership and vision for the company.
    "It's rare that Juval and I make a long-term commitment to work with a
single client," Bustamante said. "illumiCell's disciplined approach,
commitment to engineering processes and overall culture were key determinants
for us."
    Bustamante has signed on as Consulting CTO and Lowy has signed on to
serve as technical advisor to illumiCell. They will review and provide input
on the design, development and implementation of illumiCell's content
distribution infrastructure. Lowy and Bustamante will work closely with John
Shillington, illumiCell SVP of Technology and Operations, providing insight
into all aspects of the company's WCF and Service Oriented Architecture
deployments, from technology choices to process development.
    "A state of the art, service-oriented infrastructure will create a major
business advantage for the company," said Stephen Lougheed, Executive
Chairman, illumiCell. "Together, Juval, Michele & John possess the experience
and relationships to deliver that advantage quickly and cost effectively."
    The Company also has granted 927,000 stock options to officers, directors
and consultants.

    About illumiCell
    illumiCell Corporation ( has developed the first local
search service that works over Microsoft Windows Live(R) Messenger.
Headquartered in Calgary, AB, Canada, illumiCell trades on the TSX Venture
Exchange under the symbol ICC.

    About IDesign
    IDesign ( specializes in .NET 3.0 architecture consulting
and advanced .NET 3.0 training.
    IDesign focuses solely on the design and architecture phases of
development, and its architects have unmatched experience with designing
systems and frameworks, as well as world-renowned reputations as industry

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: MEDIA CONTACT: Ashley Audrain, The Bohle
Company for illumiCell, (310) 785-0515, Ext. 206,; INVESTOR
RELATIONS: Andrew Osis, CFO & Director, illumiCell Corporation, (403)

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