illumiCell Corporation announces name change to Multiplied Media Corporation

    CALGARY, Aug. 16 /CNW/ - illumiCell Corporation, a Calgary-based provider
of multimedia local search services, today announced its name change to
Multiplied Media Corporation. Effective immediately, the Company is trading
under the symbol TSX-V: MMC.
    The Company's name change better reflects the scope of Poynt, their
multimedia local search service. The name change was approved by a unanimous
shareholder vote at the Annual and Special General Meeting held June 28, 2007.

    About Multiplied Media Corporation
    Multiplied Media Corporation ( operates the first
multimedia local search service available over instant messaging networks.
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX
Venture Exchange under the symbol MMC.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719,; Media Contact:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 313-3719,

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