High design does not have to come with a high price tag.
BURLINGTON, ON, Feb. 9 /CNW/ - Over the last weekend 50,000 design
professionals and design savvy consumers descended on the 11th annual Interior
Design show in Toronto. The show features the best, newest and most innovative
in international and Canadian products presented by over 300 exhibitors. At
this year's show, IKEA's impressive 1,300 sq. ft. loft space with soaring 14
ft. ceilings was given a Gold booth award by show judge Cameron McNeil, Design
Editor, House and Home Media.
"The IKEA space at the 2009 Interior Design Show made you feel like you
were in a modern downtown loft." Says McNeil. "Highlights included the super
sleek appliances, and their sky high wall of BESTA living room storage
components. It all looked very high end and sophisticated."
"Each year we participate in the Interior Design Show to reach out to the
design community and surprise them with the quality of our offer." Says
Madeleine Lowenborg-Frick, Public Relations Manager, IKEA Canada. "We want
consumers to see that they don't have to pay a lot for products with great
design. Now more than ever, consumers are looking for high design at
affordable prices, and IKEA has the most competitive offer on the market."
The Interior Design Show is Canada's largest contemporary design event.
Since its inception in 1998, over 500,000 design professionals, consumers and
media have attended. Inspirational exhibits feature both emerging and
established designers; and highlight international interior design,
architecture and industrial design trends.
IKEA is a leading home furnishings retailer with 286 stores in 36
countries worldwide, which are visited by 565 million people every year. IKEA
Canada has 11 stores which are visited by over 25 million people every year.
Last year the ikea.com websites attracted 450 million visitors. Founded in
1943, IKEA's business philosophy is to offer a wide range of products of good
design and function at prices so low, the majority of people can afford them.
For more information on IKEA, please visit: www.ikea.ca.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Media Contact: Madeleine Lowenborg-Frick,
Public Relations Manager, IKEA Canada, email@example.com, (905) 637-9440