IKEA Helps Tired Canadians Sleep Better

    TORONTO, Aug. 29 /CNW/ -

    WHO:   Sleepy Canadians
    WHAT:  Tired Canadians are dozing off in the oddest places
    WHEN:  10:00 a.m.- noon, Wednesday, August 29, 2007
    WHERE: Yonge and Dundas Square

    Canada is suffering from an epidemic of sleeplessness. With 36% of us
sleeping less now than they did 5 years ago, people can be found trying to
catch up on their zzz's in the strangest places. Today, a group of tired
Canadians can be seen settling in for a rest all over downtown Toronto, from
Union Station to Dundas Square. For more information on how IKEA can help
Canadians sleep better visit www.IKEA.ca/mattress

    About IKEA
    IKEA is a leading home furnishings retailer with 254 stores in
34 countries worldwide, which are visited by 458 million people every year.
IKEA Canada has 11 stores that are visited by 23 million people every year.
Founded in 1943, IKEA's business philosophy is to offer a wide range of
products of good design and function at prices so low, the majority of people
can afford them. More information is available on IKEA at www.IKEA.ca.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Madeleine Lowenborg-Frick, Public Relations
Manager, IKEA Canada, mdlw@memo.ikea.com, (905) 637-9440 x378; Natalie Cerny,
President, Parallel Communications, natalie@parallelonline.com, (416)

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