BURLINGTON, ON, Jan. 29 /CNW/ - IKEA's 980 square foot kitchen was
awarded a Gold booth award for the third year in a row at the 2011
Interior Design Show in Toronto. The show stopping display features an
all black modern country kitchen on an exaggerated scale. Among the
judges was Mazen El-Abdallah of Mazen Studio.
"We awarded the prize because it pushed the limits of what you can do
with IKEA and it showed that once you bring design thinking into the
equation, there is no end to what you can do with the IKEA product,"
says judge Mazen El-Abdallah. "We loved that it was presented in a way
you wouldn't normally see in the showroom or catalogue, like taking
something as simple as the paper lamps but displaying them en masse to
create a sculptural effect."
"We participate in the Interior Design Show to reach out to the design
community and challenge the way people view our product," says
Madeleine Löwenborg-Frick, Public Relations Manager, IKEA Canada. "This
year, we have featured a sexy new black modern country door style. This
is a departure from the ultra-modern high gloss look we have shown in
previous years and most competitors are still showing. This door style
has resonated with show goers as a fresh new take on the modern
The Interior Design Show is Canada's largest contemporary design event.
Since its inception in 1998, over 500,000 design professionals,
consumers and media have attended. Inspirational exhibits feature both
emerging and established designers; and highlight international
interior design, architecture and industrial design trends.
IKEA is a leading home furnishings retailer with 280 stores in 26
countries worldwide, which are visited by 626 million people every
year. IKEA Canada has 11 stores which are visited by over 25 million
people every year. Last year the IKEA.com websites attracted 712
million visitors. Founded in 1943, IKEA's business philosophy is to
offer a wide range of products of good design and function at prices so
low, the majority of people can afford them. For more information visit
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SOURCE IKEA Canada
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