IKEA Dream Kitchen Wins Gold at the Interior Design Show

BURLINGTON, ON, Jan. 29 /CNW/ - IKEA's 980 square foot kitchen was awarded a Gold booth award for the third year in a row at the 2011 Interior Design Show in Toronto. The show stopping display features an all black modern country kitchen on an exaggerated scale. Among the judges was Mazen El-Abdallah of Mazen Studio.

"We awarded the prize because it pushed the limits of what you can do with IKEA and it showed that once you bring design thinking into the equation, there is no end to what you can do with the IKEA product," says judge Mazen El-Abdallah. "We loved that it was presented in a way you wouldn't normally see in the showroom or catalogue, like taking something as simple as the paper lamps but displaying them en masse to create a sculptural effect."

"We participate in the Interior Design Show to reach out to the design community and challenge the way people view our product," says Madeleine Löwenborg-Frick, Public Relations Manager, IKEA Canada. "This year, we have featured a sexy new black modern country door style. This is a departure from the ultra-modern high gloss look we have shown in previous years and most competitors are still showing. This door style has resonated with show goers as a fresh new take on the modern kitchen."

The Interior Design Show is Canada's largest contemporary design event. Since its inception in 1998, over 500,000 design professionals, consumers and media have attended. Inspirational exhibits feature both emerging and established designers; and highlight international interior design, architecture and industrial design trends.

IKEA is a leading home furnishings retailer with 280 stores in 26 countries worldwide, which are visited by 626 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 712 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information visit www.IKEA.ca  

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE IKEA Canada

For further information:

Media Contact:

Madeleine Löwenborg-Frick,

Public Relations Manager

IKEA Canada

madeleine.lowenborg-frick@ikea.com

905-637-9440 x6378


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