Garage's flagship Montreal store redefines window shopping
MONTREAL, Aug. 7 /CNW Telbec/ - iGotcha Media, providers of turn-key
interactive digital signage solutions, today announced the launch of the first
interactive window display in Canada at Garage's flagship Montreal store,
located at the corner of Peel and St-Catherine streets. Garage is the ultimate
shopping destination for fashion-savvy girls across Canada.
Accessible 24/7, the Garage interactive window completely redefines
window shopping. This is the first time in Canadian retail that an interactive
display has been accessible from the street through an exterior window.
The Garage interactive display consists of a 60-inch image that is
projected onto an interactive touch foil affixed to the inside of the window.
This advanced foil provides a touch screen interface and makes the application
responsive to touch from the outside. The results are visually impressive,
with high resolution providing crisp images and fluid motion. Upon touching
the screen, a menu of interactive options allows the user to access detailed
product information, log onto the Garage Web site and contribute to message
board discussion groups. When not in use, promotional videos and fashion
photos are displayed. With a viewing angle near 180 degrees, passers-by are
exposed to an innovative and dynamic medium that is far more captivating than
traditional static signage.
"We are delighted to be showcasing iGotcha's interactive touch screen at
our flagship Montreal store," said Anna Martini, President, Groupe Dynamite.
"As a retailer catering to teenagers and young women, we believe that this
state of the art medium is ideally suited to our market. Our clientele is
incredibly active online and we believe that they will respond very favourably
to this innovative campaign because it is informative, technologically
sophisticated and a lot of fun," Ms. Martini added.
"Interactive digital signage is uniquely effective at generating
attention at the street level," said Greg Adelstein, President, iGotcha Media.
"Using touch, the most intuitive interface available, makes the experience
simple and pleasant. For shoppers, our interactive touch screen allows people
to browse 24/7. For retailers, dynamic digital signage is a very powerful
competitive differentiator that enables merchants to communicate directly with
their customers. Digital signage increases customer loyalty, enables retailers
to learn about customer habits and preferences and makes it easy to conduct
market research through online participation. These are all benefits that
traditional static advertising simply cannot deliver."
"Furthermore, content may be managed remotely in real time, making it
possible to change window displays with the click of a mouse. The application
may also serve as a portal providing informative content such as news, weather
and sports to the general public. Though this is the first application of its
kind in Canada, we are convinced that numerous retailers will follow Garage's
lead because this medium is universally beneficial to merchants in all
categories of retail," Mr. Adelstein concluded.
About iGotcha Media
iGotcha Media develops interactive digital signage solutions for retail
clients and operates the iGotcha Media Network of Hotspots. Founded in 2005,
iGotcha Media is headquartered in Montreal. For more information, please visit
www.igotchamedia.com, call (514) 667-5924, or write firstname.lastname@example.org.
About Garage Stores
Garage is a division of Groupe Dynamite Inc., a private women's apparel
company with more than 240 stores across Canada. For more information, please
For further information:
For further information: Media Contacts: Mark Lowe, PRagmatic
Communications for iGotcha Media, (514) 499-9632, email@example.com; Greg
Adelstein, President, iGotcha Media, (514) 667-5924,