Idokorro Mobile Changes Company Name to Rove

    Company Rebranding Effort Helps Extend its Leadership and Vision in the
Rapidly Growing Mobile Enterprise Software Market

    OTTAWA, CANADA, September 24 /CNW/ - Idokorro Mobile Inc., the world's
leading provider of business and IT software for handhelds, today announced it
will change its name to Rove. The name change comes as part of a re-branding
effort by the six-year-old company, which also includes an intensive marketing
effort and the relaunch of its website, now found at The
company plans to intensify its focus on the business and consumer experience,
building on its position as the world's fastest growing enterprise-ready
software for handhelds.

    The company will continue to deliver its award-winning mobile business
and IT software under the product names Mobile Admin, Mobile SSH, Mobile
Desktop, Mobile Citrix Client and Mobile File Manager. Rove customers, which
include more than 100 of the Fortune 500 companies, are able to access their
company IT network servers and computers from their handheld devices, quickly
diagnose and resolve troubles, reducing costly downtime and saving companies
tens of thousands of dollars.

    By leveraging an existing enterprise IT infrastructure, Rove seamlessly
delivers software that pushes handheld devices far beyond just email and
voice. Rove is trusted by a portfolio of notable Fortune 500 customers that
include Boeing, CitiGroup, Pfizer, Lexmark International and Capital One, all
of whom rely on Rove's software to ensure rapid response to business and
technology issues.

    "As the mobile workforce continues to grow, the need to access business
information from anywhere also increases," said Stacy Sudan, research analyst
for the Mobile Enterprise Software program at IDC. "According to recent IDC
research(*), the most highly rated perceived benefit of mobilizing an enterprise
application is to realize productivity gains."

    "The name Rove reflects exactly what we allow our customers to do - have
the flexibility to handle critical business issues from wherever their devices
have coverage," said Rove's President & CEO, Rob Woodbridge. "In addition to
offering greater freedom, we are helping client companies reduce the
significant costs of downtime incurred upon their businesses."

    About Rove

    Rove is the world's leading provider of enterprise software for
handhelds. The company's category-defining products allow users to monitor,
maintain, and manage their networks, computers, and other network devices from
practically anywhere. More than 5,000 customers worldwide - including 100 of
the Fortune 500 - rely on Rove's trusted software to lower IT costs, increase
productivity and reduce risk. For more information, please visit, or call 1 613 789 1818 (toll-free in North America: 1 888
482 3646).

    (*)IDC Worldwide Mobile Enterprise 2007 Top 10 Predictions and Worldwide
Remote Access Services 2006-2010 Forecast and 2005 Vendor Shares

For further information:

For further information: The Abelson Group John Angelo, 623-792-8239

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