Idearc Media and Multiplied Media extend local search offering to Microsoft Windows(TM) Live Messenger users


    CALGARY and DALLAS, Oct. 25 /CNW/ - Idearc Media Corp., home to and publisher of the Verizon(R) Yellow Pages, and Multiplied
Media Corporation (TSX-V: MMC) are collaborating to deliver's
full directory of local business listings over instant messaging platforms.
    Under a newly-signed agreement, both Multiplied Media's Poynt service and's directory will be available through Microsoft's Windows Live
Messenger, one of the largest instant messaging networks in North America.
Under the terms of the agreement, revenues from's Pay for
Performance advertisers will be shared by the two parties.
    "This is an important application for our multi-platform strategy," said
Eric Chandler, President - Internet for Idearc Media. "It is difficult to
predict where consumers are going to be when they search for local
information. That is why it's important to deliver content to multiple
platforms - including instant messaging - so our advertisers appear wherever
the end-user is searching."
    According to the Radicati Group, 21 billion instant messages are
estimated to be sent per day worldwide in 2007. Poynt, Multiplied Media's
local search offering, is the first local search service to be available on
instant messaging, making the service available to approximately 70 million
users in the U.S. The Poynt service will be available this fall, and
additional information will be provided in conjunction with the service
    "We are pleased to extend our relationship with Idearc. The addition of
the Windows Live Messenger network provides even greater exposure for the
large base of local advertisers in Idearc's service," said John
Lowe, CEO, Multiplied Media. "Idearc understands the value of making their
advertisers' content available to a broad base of users through this
frequently used channel."
    The Poynt service is convenient for consumers who use instant messaging
frequently. For example, a consumer searching for a local restaurant in Dallas
would simply add the Poynt address as a contact in Windows Live Messenger then
"chat" with that contact like any other friend. The consumer will be asked to
set the location they wish to search from - an address, zip code or landmark
and then type in the type of business they are looking for. In this instance,
a list of restaurants would be returned to the user, with those closest to the
search location listed first. In addition to business names and proximity, the
Poynt service will also provide business details including an address, phone
number, driving directions and a map.
    In 2006,, an expert in local search, had more than
2.8 billion network searches and more than 18 million small-to-medium-sized
business listings in the United States, 11 million of which feature enhanced

    About Multiplied Media

    Multiplied Media Corp. ( has developed Poynt, the
first multimedia local search service available over Microsoft's Windows Live
Messenger and AOL's AIM instant messaging networks. Through partnerships with
Yellow Pages Group in Canada and Idearc Media ( in the United
States, Poynt connects consumers with the facility, retail and consumer goods
information that assists decision making and purchasing. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under
the symbol MMC.

    About Idearc Inc.

    Idearc Inc. (NYSE:   IAR) connects buyers and sellers with its
multi-platform of advertising solutions including Verizon(R) Yellow Pages,
Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages
Companion Directories,, Superpages Mobile(SM), Solutions At
Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions on the
Move(TM) and Solutions Direct(TM) direct mail packages. Idearc provides sales,
publishing and other related services for more than 1,200 distinct directory
titles in 35 states and the District of Columbia., the expert
in local search with more than 2.8 billion network searches and 18 million
business listings in the United States in 2006, offers advertisers a variety
of online advertising solutions. Superpages Mobile provides local search
functionality for wireless subscribers. For more information, visit

    Forward Looking Information

    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: MEDIA CONTACTS: Kelly Taylor, The Bohle Company
(for Multiplied Media), (310) 785-0515, ext. 207,; Margaret
Glover-Campbell, Multiplied Media Corp., (403) 313-3719,; Jannie Luong, Idearc Media Corp.,
(972) 453-3916,; INVESTOR RELATIONS: Andrew Osis, CFO
& Director, Multiplied Media Corp., (403) 313-3719,

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