Idearc Media and illumiCell deliver first local search service to AOL AIM users in the United States

    CALGARY and DALLAS, June 14 /CNW/ - illumiCell Corp. (TSX-V: ICC) and
Idearc Media Corp. today announced a distribution agreement that allows Idearc
to place its advertisers' content on a local search service
provided by illumiCell. Under this agreement,'s
performance-based advertisers will be featured over AOL's Instant Messenger
(AIM) network. The illumiCell local search service, which is currently
available to over 15 million users in Canada, will launch on AIM in the United
States in the third quarter of 2007.
    "As the local search expert, we are pleased to partner with illumiCell to
extend our advertisers' content over their local search service," said Eric
Chandler, President - Internet for Idearc Media. "This new agreement expands
our distribution, allowing us to deliver relevant search campaigns for a
greater number of our local and national advertisers."
    AIM is the largest single instant messenger network in the United States.
Each day, 42 million AIM users send over 960 million instant messages.
    "We are pleased to work with Idearc, and believe that the large base of
local advertisers in Idearc Media's service will enable users
to find even more highly relevant local businesses to connect with and
purchase from," John Lowe, CEO, illumiCell, said. " is the most
progressive player in the Internet Yellow Pages industry, and we are pleased
that they are working with us to be first movers on the IM opportunity."
    In 2006,, the expert in local search, had more than
2.8 billion network searches and more than 18 million small-to-medium-sized
businesses in the United States, 11 million of which feature enhanced content. has an attractive revenue model that includes fixed-fee and
industry-leading performance-based advertising products, such as Pay Per
Click, that enhance its basic listing content. Fixed-fee advertising includes
options such as advertisement placement on, extended reach and
Web site development for advertisers. Performance-based advertising products
generate revenues when consumers connect with advertisers by clicking on their
electronic advertising or by calling their businesses.

    About Idearc Inc.

    Idearc Inc. (NYSE:  IAR) connects buyers and sellers with its
multi-platform of advertising solutions including Verizon(R) Yellow Pages,
Verizon(R) White Pages, smaller-sized portable Verizon(R) Yellow Pages
Companion Directories,, Superpages Mobile(SM), Solutions At
Hand(TM) magazine, Solutions at Home(TM) magazine, and Solutions on the
Move(TM) and Solutions Direct(TM) direct mail packages. Idearc provides sales,
publishing and other related services for more than 1,200 distinct directory
titles in 35 states and the District of Columbia., the expert
in local search with more than 2.8 billion network searches and 18 million
business listings in the United States in 2006, offers advertisers a variety
of online advertising solutions. Superpages Mobile provides local search
functionality for wireless subscribers. For more information, visit

    About illumiCell

    illumiCell Corp. ( has developed the first multimedia
local search service that works over instant messaging networks. Headquartered
in Calgary, AB, Canada, illumiCell trades on the TSX Venture Exchange under
the symbol ICC.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: MEDIA CONTACTS: Cameron Kenalty, High Road
Communications for illumiCell Corporation, (416) 644-2253,; Jannie Luong, Idearc Media Corp., (972) 453-3916,; INVESTOR RELATIONS: Andrew Osis, CFO & Director,
illumiCell Corporation, (403) 313-3719,

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