IDC exhibits X-Series Digital Radiography solutions at AHRA

    CALGARY, July 28 /CNW/ - IDC (Imaging Dynamics Company Ltd.) (TSX: IDL),
the global leader in the rapidly growing market for digital radiography (DR),
will be showcasing its X-Series Digital Radiography (DR) solutions at the AHRA
2008 Annual Meeting and Exposition at Booth No.809 at the Colorado Convention
Center in Denver, Colorado from July 28 - 30, 2008. IDC will demonstrate its
modular DR systems featuring its advanced CCD technology and latest Magellan
    According to AHRA President, Jeffrey A. Palmucci, "Digital radiography is
an incredibly efficient technology, eliminating many steps for technologists.
In addition, DR addresses the increasing pressure from the government to
reduce waste and use of chemicals while providing a safer environment and a
better culture for hospital staff."
    IDC's X-Series technology represents the third generation of its
commercially successful digital radiography system, with installations in
nearly 40 countries. The IDC X-Series CCD-based imaging detectors: X3C and X4C
are digital alternatives to traditional film-based imaging. The product line
is tiered to provide high-quality, affordable solutions for each level of
healthcare, from hospitals to small clinics, outpatient centers, orthopaedic
practices and for healthcare providers in developing countries or markets.

    The technology provides the following advances:

    - Higher sensitivity and amplified dynamic range
    - Lateral Overflow Drain to eliminate saturation artifacts
    - Enhanced soft tissue imaging without compromising bone detail
    - Significant increase in imaging performance

    The worldwide market for digital radiography is expected to grow to
$844.2 million USD by the year 2010, according to a report by Global Industry
Analysts, Inc. "IDC technology is in the sweet spot of the trend toward
digitizing the radiology department," commented IDC President & CEO Tom Boon.
"By using proven, patented CCD technology that efficiently produces high
quality images, IDC delivers all the well-documented benefits of upgrading to
DR at a low cost of acquisition and ownership."

    About IDC

    IDC (Imaging Dynamics Company) is a medical technology company and
innovative force in the fast-growing field of digital radiography (DR)
technology. IDC's X-Series of direct capture technology replaces conventional
film-based X-rays and provides a cost-effective alternative to cassette based
film or computed radiography (CR) systems.
    Each IDC DR solution provides high resolution radiographic images in the
digital format required for today's electronic medical record networks, all
without the use of film, environmentally harmful chemicals, cassettes or
expensive imaging plates. In addition to its number one ranking for three
consecutive quarters for customer service by MD Buyline, IDC is the recipient
of the 2007 Frost & Sullivan Technology Innovation Award and is among the 2007
Deloitte Technology Fast 500, which ranks the fastest growing technology,
media, telecommunications and life sciences companies in North America.
    IDC is based in Calgary, Alberta, Canada.
    You may also visit the IDC Web site:

    Statements in this release which describe IDC's intentions, expectations
or predictions, or which relate to matters that are not historical facts are
forward-looking statements. These forward-looking statements involve known and
unknown risks and uncertainties which may cause the actual results,
performances or achievements of IDC to be materially different from any future
results, performances or achievements expressed in or implied by such
forward-looking statements. IDC may update or revise any forward-looking
statements, whether as a result of new information, future events or changing
market and business conditions. Known and unknown risks and uncertainties
include: IDC's ability to manufacture its products with a sufficient level of
quality and in volumes which satisfy market demand; the ability of IDC to
establish direct and indirect sales channels; the ability of IDC to establish
industry partnerships; IDC's ability to attract and retain key personnel; the
strength and breadth of IDC's patents; and other factors relating to general
economic conditions, specific industry conditions and IDC's particular

For further information:

For further information: for Public Relations inquiries: Ms. Michelle
Naismith, Marketing Manager, IDC 1-866-975-6737,; for Investor Relations inquiries: Mr. Swapan
Kakumanu, Chief Financial Officer, (403) 251-9939,

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