IDC appoints new Vice President for Latin America

    CALGARY, July 16 /CNW/ - IDC (Imaging Dynamics Company Ltd.) (TSX: IDL),
the global leader in the rapidly growing market for digital radiography (DR),
today announced the appointment of Mr. Rodolfo Gutierrez as Vice President &
General Manager for Latin America. Mr. Gutierrez, a veteran of the imaging
industry, will be responsible for expanding IDC market share and managing
business development, distribution, service and product sales in the region.
    Mr. Gutierrez has considerable technical, operational and general
management experience in Latin America and the Middle East. He is a native of
Colombia where he started both a diagnostic imaging center and a medical
equipment sales and service business, which he owned for eight years.
    "It is with pleasure that I welcome Rodolfo Gutierrez to our team,"
stated IDC President & CEO Tom Boon. "Mr. Gutierrez is an experienced sales
executive with strong industry knowledge and relationships in Latin America.
Under his leadership I am confident that IDC will continue on its path of
considerable growth in this region."
    "I am very enthusiastic about the opportunity to expand the IDC presence
in Latin America," commented Gutierrez. "The IDC value proposition of
delivering high-quality, affordable DR resonates strongly in this region,
which is economically diverse yet dedicated to investing in leading medical
    Gutierrez will be based in Miami, Florida.

    About IDC

    IDC (Imaging Dynamics Company) is a medical technology company and
innovative force in the fast-growing field of digital radiography (DR)
technology. IDC's X-Series of direct capture technology replaces conventional
film-based X-rays and provides a cost-effective alternative to cassette based
film or computed radiography (CR) systems.
    Each IDC DR solution provides high resolution radiographic images in the
digital format required for today's electronic medical record networks, all
without the use of film, environmentally harmful chemicals, cassettes or
expensive imaging plates. In addition to its number one ranking for three
consecutive quarters for customer service by MD Buyline, IDC is the recipient
of the 2007 Frost & Sullivan Technology Innovation Award and is among the 2007
Deloitte Technology Fast 500, which ranks the fastest growing technology,
media, telecommunications and life sciences companies in North America, and
was ranked 6th in the 2008 PROFIT 100 fastest growing companies in Canada.
    IDC is based in Calgary, Alberta, Canada.
    You may also visit the IDC Web site:

    Statements in this release which describe IDC's intentions, expectations
or predictions, or which relate to matters that are not historical facts are
forward-looking statements. These forward-looking statements involve known and
unknown risks and uncertainties which may cause the actual results,
performances or achievements of IDC to be materially different from any future
results, performances or achievements expressed in or implied by such
forward-looking statements. IDC may update or revise any forward-looking
statements, whether as a result of new information, future events or changing
market and business conditions. Known and unknown risks and uncertainties
include: IDC's ability to manufacture its products with a sufficient level of
quality and in volumes which satisfy market demand; the ability of IDC to
establish direct and indirect sales channels; the ability of IDC to establish
industry partnerships; IDC's ability to attract and retain key personnel; the
strength and breadth of IDC's patents; and other factors relating to general
economic conditions, specific industry conditions and IDC's particular

For further information:

For further information: for Public Relations inquiries: Ms. Michelle
Naismith, Marketing Manager, IDC, 1-866-975-6737,; for Investor Relations inquiries: Mr. Swapan
Kakumanu, Chief Financial Officer, (403) 251-9939,

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