ICBC's 2010 Winter Games Licence Plates a big success

    More than 130,000 British Columbians are 'Behind the Drive' to the 2010
    Olympic and Paralympic Games

    VANCOUVER, Oct. 23 /CNW/ - More than 130,000 British Columbians have
shown their support for the Vancouver 2010 Olympic and Paralympic Winter Games
by purchasing 2010 Winter Games Licence Plates from ICBC.
    To continue to help British Columbians support the Games, ICBC has
introduced Behind the Drive campaign that profiles Canadian Olympic Winter
Games hopefuls and a previous Paralympic Winter Games medal winner.
    "As a sponsor of the 2010 Winter Games, ICBC has a unique opportunity to
help British Columbians show their support for BC's athletes and the Games by
purchasing a 2010 Winter Games licence plate," said Jeff Schulz, ICBC
vice-president of Strategic Marketing. "At the same time, we wanted to help
profile some of BC's athletes and showcase what's behind their drive to the
Olympic and Paralympic Winter Games."
    The athletes currently profiled in the Behind the Drive campaign include
Vernon's Sonja Gaudet, a wheelchair curling gold medalist at the 2006
Paralympic Winter Games in Torino; Jeff Kitura, a long track speed skater from
Langley, and Richmond snowboarder, Alexa Loo. Other Canadian athletes will be
profiled throughout the campaign.
    The promotion also gives one lucky British Columbian a chance to win an
invitation for two to attend a men's ice hockey event at the 2010 Olympic
Winter Games. The Behind the Drive promotion runs until March 31, 2009 and is
open to residents of British Columbia who are 19 years-old or over.
    To thank 2010 Winter Games Plate holders, they can download ten free
songs selected by the athletes themselves. More information on the campaign is
available at
    "As we pass the 500 day mark on the road to 2010, British Columbians are
clearly showing their pride in hosting the 2010 Olympic and Paralympic Winter
Games through the continued success of ICBC's license plate program," said
Dave Cobb, Executive Vice President of Revenue, Marketing and Communications
at VANOC. "It is great to see so many British Columbians supporting the Games
and our athletes through the purchase of the plates."
    Motorists all over British Columbia are showing their support with
approximately 84,543 plates sold in the Lower Mainland and Fraser Valley,
16,049 sold on Vancouver Island, 21,271 sold in the Southern Interior and
8,615 sold in Northern B.C.
    2010 Winter Games licence plates went on sale in April of 2007 and can be
purchased from Autoplan brokers for an initial fee of $35 (annual renewal fee
of $25 until 2012). They are available for passenger vehicles, motor homes,
commercial trucks, commercial trailers, farm trucks, motorcycles, and utility
    2010 Olympic Winter Games licence plates are an official licence plate
and will continue to be valid beyond the Games. Customers are encouraged to
retain the plates but if they choose to cancel their plate after December 31,
2010, they will get to keep the front licence plate as a souvenir in
recognition of their support.

    Additional information about 2010 Olympic Winter Games licence plates is
available at local Autoplan broker offices or at:

For further information:

For further information: Adam Grossman - (604) 982-1332

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