ICBC wants motorists to show their support to win

    Purchase a 2010 Winter Games licence plate and you could win a 2008
    Pontiac Vibe

    VANCOUVER, Aug. 13 /CNW/ - More than 45,000 British Columbians have shown
their support for the Vancouver 2010 Olympic and Paralympic Winter Games by
purchasing a 2010 Winter Games licence plate. ICBC wants to continue this
strong momentum and is launching the Show Your Support to Win promotion.
Participants will be eligible to win a 2008 Pontiac Vibe, donated by the
Pontiac Dealers of BC, along with weekly prizes.
    "As an Official Supporter of the Games, we want to help make these the
most successful Winter Games ever. Sales of the 2010 Winter Games licence
plates show that BC motorists agree, with sales averaging 400 plates per day,"
said Jeff Schulz, ICBC Vice President of Strategic Marketing. "This promotion
will help us reach, and hopefully exceed, our sales goals."
    ICBC's Show Your Support to Win promotion starts Monday, August 13 and
runs through to Monday, December 10, 2007. If you've purchased a 2010 Winter
Games licence plate, or are planning to purchase one during the promotion,
visit By simply entering the six digits of your
2010 Winter Games licence plate you'll be eligible to win. Full contest
details are available on the website, or look for ads in your local newspaper
for more information.
    "The countdown to the Games continues and we want every British Columbian
to be a part of the excitement," said Dave Cobb, VANOC Executive Vice
President. "The 2010 Winter Games Licence Plate Program is helping to build
this momentum by providing all BC motorists with the opportunity to show their
enthusiasm as our province prepares to host the world in 2010."
    2010 Winter Games licence plates went on sale April 16, 2007 and can be
purchased from Autoplan brokers for an initial fee of $35 (annual renewal fee
of $25 until 2012). Net proceeds go towards the successful staging of the 2010
Winter Games and are part of ICBC's sponsorship, as an Official Supporter in
the motor vehicle insurance category.
    2010 Winter Games licence plates are an official licence plate and will
continue to be valid beyond the Games. Customers are encouraged to retain the
plates but if they choose to cancel their plate after December 31, 2010, they
will get to keep the front licence plate as a souvenir in recognition of their
    2010 Winter Games licence plates are available for passenger vehicles,
motor homes, commercial trucks, commercial trailers, farm trucks, motorcycles
and utility trailers. Additional information about 2010 Winter Games licence
plates is available at local Autoplan broker offices or at

For further information:

For further information: Doug Henderson, (604) 982-1332

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