ICBC recognizes 22 collision repair shops for outstanding customer service

    VANCOUVER, March 27 /CNW/ - In 2007, 22 of ICBC's accredited express
repair shops won AutocheX Premier Achiever Awards for excellence in customer
satisfaction. The winners were recognized, out of 9,000 entries across North
America, for achieving customer satisfaction ratings of 98.8 per cent or
    AutocheX and ICBC work together to measure customer satisfaction levels
for the 379 accredited express repair shops that participate in ICBC's c.a.r.
shop VALET program. ICBC's c.a.r. shop VALET facilities provide safe, quality
repairs that are guaranteed for as long as the customer owns the vehicle.
    "ICBC is dedicated to providing its customers with a hassle-free claims
experience. Excellent service is one of our key, corporate objectives," said
ICBC senior vice-president of Claims, Craig Horton. "We're extremely proud
that 22 of our key business partners have demonstrated the utmost in customer
    Over 9,000 shops across North America use AutocheX to measure customer
satisfaction in collision repairs. The AutocheX award winners represent the
top five per cent of shops measured in 2007.
    To be eligible for the awards, ICBC and the c.a.r. shop VALET facilities
are required to track customer satisfaction results on a monthly basis to
monitor and improve performance. Approximately 70,000 customers in BC are
surveyed by phone annually, as a part of this customer service tracking.
    "These 22 repair shops have achieved success by making the customer
priority number one," said Dale Finch, executive director for the Automotive
Retailers Association. "All of these shops' employees should be applauded for
having some of the highest customer satisfaction scores in North America."
    One of the strongest indicators of customer loyalty is customer
recommendations to friends and family. ICBC and AutocheX include this as one
of the measures in the customer satisfaction index (CSI). Other key factors
used to track customer satisfaction are the shops ability to keep the customer
informed, provide on-time deliveries and quality repairs.

    The 2007 winners located throughout BC are:

    -   McDermott's Body Shop Ltd., Vancouver +
    -   T.C. Valley Collision Ltd., Courtenay (*)
    -   Ron's Collision, Cranbrook (*)
    -   A-1 Auto Body Ltd., Langley (*)
    -   Meadowridge Collision Ltd., Maple Ridge (*)
    -   Proline Collision Ltd., North Vancouver (*)
    -   Centerline Collision Centre, Quesnel (*)
    -   Frank's Auto Body Repair, Vernon (*)
    -   Autohouse Collision & Restoration, Abbotsford
    -   Van-Burn Collision Repairs Ltd., Burnaby
    -   Eagle Automotive Center, Burns Lake
    -   Willy's Collision Ltd., Courtenay
    -   Neno's Paint & Body Ltd., Cranbrook
    -   North Star Motors Ltd., Cranbrook
    -   Tsawwassen Collision Ltd., Delta
    -   Enderby Auto Body Ltd., Enderby
    -   Modern Bradley Collision Ltd., Langley
    -   On Line Collision Ltd., Langley
    -   Signal Collision Ltd., Marysville
    -   Sidney Hi-Tech Collision Inc., Sidney
    -   P.J. Collision Ltd., Vanderhoof
    -   Parker's Auto Body & Paint Ltd., Victoria

    Note - (+ 3x winner, (*) 2x winner)

For further information:

For further information: Media contacts: Kate Best, (604) 982-2781;
Tamara McLean (Vancouver Island), (250) 414-7883; Cindy Kralj (Greater
Vancouver), (604) 296-1534; Ryan Detwiller (Southern Interior), (250)
979-4612; Alyson Gourley-Cramer (North Central), (250) 561-5006

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